Internal duplication and technical management

[arafatenzo]

These seven points that I have extracted are in my opinion the most important to better understand the concept of "thin content" and their correlation to Google's Panda filter.

So be careful!
We are not just talking about duplicate URLs but also about the fact that the content offered to the user can be partially or totally identical even for different URLs . Taking the evaluation to the extreme, we can say that sites potentially filterable by Panda are those with the following patterns:

They present short textual content that does not satisfy the user's query;
They show an excess of advertising in relation to the text present. Let's think about those sites that every 4-5 lines of text propose a banner;
They report duplicate content (totally or partially) from other external (and perhaps more authoritative) sources;
They have the same themes treated in italy phone number a slightly different way;
They have blank pages , with no content, offered to the user.
They present invasive pop-up windows that do not allow reading the article;
It also seems that the fact that the links to affiliate content on the site do not have the "nofollow" attribute set also has an impact ;
Finally, although to a lesser extent, it seems that a site that presents problems on a qualitative level and, at the same time, is strongly optimized for specific keywords , can easily pass the pre-selection phases and immediately arrive at the final phases of Panda candidates. Obviously, to end up in Panda, these sites/pages usually enjoy excellent positioning for commercial keywords .

As we can see, internal duplication of URLs has little to do with it, if by internal duplications we consider crawling problems consisting of URLs generated by navigation filters, by CMS, by feeds or by others, whose canonicalization is not managed correctly.

The first Panda updates, dating back to 2011, were easy to spot. In fact, the affected sites had a substantial drop in organic traffic on the same day that Google officially announced the release of the algorithm.