So let's get to the heart of the matter. First of all, you need to know that the Guidelines are designed to assign a quality score at the page level, or at a single URL. This excludes from our discussion a whole series of technical aspects that concern the site in its entirety and that are at most treated indirectly. One of the very first indications that Google provides to quality raters is to understand the intent of the pages in order to correctly evaluate their quality.
Basically, according to Google, pages must be helpful uk number data to people. But it is important to understand that "being helpful" or "being useful" does not necessarily mean that encyclopedic or informational pages have some advantage over others. Consider that among the examples of useful pages, Google also includes pages that have an entertainment function, such as those of parodic or humorous sites! In other words, the usefulness of the page is not an abstract idea, but will be linked to the search intent of the users.
Your Money Your Life (YMYL) Pages There is a category of pages that Google pays particular attention to: those that fall into the Your Money or Your Life category. In the words of Big G: a person’s future happiness, health, financial stability, or safety. We call such pages “Your Money or Your Life” pages, or YMYL. Some types of pages or topics could potentially impact a person’s future happiness, health, financial stability, or safety.