Regarding the rotating 3D views, Google has explained that it will make it easier to explore products from different angles in ads. “This technique makes it easier for shoe retailers to create content. Now, this novelty has jumped into the world of ads and offers consumers a very attractive way to explore sneakers directly from an ad in the search engine, such as the Adidas below. All the brand has to do is provide us with a few high-quality images of the item from different angles . We take care of creating a 360º view with our advanced AI techniques ,” explains Google.
This evolution responds to the need to generate trust in consumers from the first advertisement. Google studies show that this trust is crucial for brands, and generative AI is playing a fundamental role in meeting this need.
Google has also explained that it is preparing new advertising experiences in the search area that help customers make purchasing decisions, all with the help of AI: “for example, when someone is renovating azerbaijan number data and types “short-term storage offers” into the Search engine. When they click on an ad for a storage unit, a dynamic experience may open in which AI helps them find out what they need. If they share details, such as photos of the furniture and their budget, Google AI could recommend the storage size they need and the packing materials with a link to buy on the website.”
Google recommendation based on user specifications
Visual storytelling to boost demand
Beyond immersive ads, Google has launched Demand Gen to help businesses reach over 3 billion people monthly across YouTube , Discover , and Gmail . This tool has proven effective in improving demand and conversions, and will soon be rolled out across Display & Video 360 and Search Ads 360.
A prominent example of this is YouTube Shorts , which has over 2 billion monthly users. Google is introducing new formats and features to help businesses better engage with their audiences, including through vertical ad formats, ad tags to drive purchase action, and new animated image ads automatically created from advertiser assets and Demand Gen product feeds.