When you run an eCommerce that sells items from well-known brands or that you don't produce yourself, it's quite difficult to publish unique and quality content that really stands out from the competition. This problem risks decreasing the chances of natural positioning of your eCommerce in front of large sites that present more or less the same text in the product sheet.
Natural positioning should interest you because in the long run it is much more profitable than paid advertising with one-off campaigns.
What is display marketing?
Display Marketing is the type of advertising el salvador phone number marketing that uses web pages through:
banner
animations
Images
video
There are several objectives:
generate click on the ad
shift attention to the landing page
generate interest in the brand
influence product perception
One of the most effective solutions, not only from an SEO point of view, to gain visibility and increase sales of your eCommerce , is to open and manage a blog directly connected to the online store.
In this article I show you 5 reasons why, thanks to a blog, you can increase your eCommerce sales.
1# Natural positioning
As I said in my introduction, one of the first goals of opening a blog linked to your digital store is to improve your natural positioning. Regularly publishing unique and quality content can only benefit the image of your eCommerce in the "eyes" of search engines. Furthermore, by sharing your articles on social networks you will have the opportunity to implement a good link building strategy , not only based on product keywords.
Another aspect that absolutely should not be underestimated are the internal links that you can create . This is why my advice is to publish the blog in a folder of your eCommerce site (for example: www.mysite.it/blog) and not in a subdomain or on an external domain.
Are your pages well linked?
Find out with Site Audit's Internal linking report