Brighton SEO: interviews with Italian experts

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You can review his interview here .

With Gianluca Fiorelli , Strategic SEO and Digital Marketing consultant at ILoveSEO.net, we first talked about the relationship between inbound and outbound marketing .


BrightonSEO: Interview with Gianluca Fiorelli
In his opinion, we do not have to think of a substantial difference between offline and online, nor do we have to design conflicting tactics between these two types of marketing. A campaign that uses uganda phone number inbound marketing techniques is certainly more convenient than one that is positioned in the outbound perspective. In general, we are led to think that inbound is a cheaper strategy , and it certainly is compared to outbound marketing.

If you want to make a big impact with a campaign, inbound marketing will also be expensive. In fact, less expensive does not mean free.

One of the most important things to remember about inbound marketing is that to be effective it requires a strategy in which all marketing channels such as SEO, SMM, content and email marketing work synergistically on common goals . Only in this way will you obtain the best results.

You can review his interview here .

We interviewed Leonardo Saroni , SEO & Growth Marketing at Booking.com. Leonardo shared his experience working within the large team that makes up the Booking.com site.