By Rafael Sotelo
Content manager at Marketing4eCommerce
RRockin , a digital consultancy specialising in business growth , has announced the acquisition of the Valencian company Roas Hunter , specialising in online marketing and optimisation of acquisition channels for e-commerce in the fashion sector. This operation, which includes the purchase of 100% of Roas Hunter, is part of Rockin's strategy to become one of the leading growth teams on a global scale.
Raúl Hita, co-founder and CEO of Rockin, commented: “We have been following Roas Hunter from the beginning because they started at the same time as us and we have seen what they achieve with their clients by being experts in paid media . We know the value of that and how complicated it is. In addition, since we met the founders, we felt a great connection because we identify very much with how we started at Rockin. Roas’ experience, knowledge and successes align perfectly with our vision and mission at Rockin, which is none other than to make projects grow profitably. Something that very few people achieve.”
Consolidation in the fashion sector
Rockin was founded in 2017, as a result of the success ukraine number data of its founders with their own watch sales startup C21 BeBrave , and is a specialist in growing companies using its own methodology: the Rockin method. Among its notable clients are companies such as Lottus Education, Fresenius Kabi, Stellantis, The Power Business School, Mercedes Benz and Pascual.
With the acquisition of Roas Hunter, which is trusted by textile companies such as Castañer, Polín et moi or Lady Pipa , Rockin increases its presence in the fashion ecommerce sector and further strengthens its paid media team . Roas Hunter's team of more than 25 people will join Rockin's staff of more than 110 employees, across its offices in Madrid, Valencia, Almería, Mexico City, Monterrey and Bogotá. This expansion will strengthen the startup's presence in both Spain and Latin America. Taking advantage of this announcement, Rockin has explained that it has reached a valuation of more than 25 million euros,
Founded 8 years ago, Roas Hunter specialises in performance and optimisation of customer acquisition through paid media . Their knowledge and expertise in the ecommerce sector has allowed them to work with leading clients and optimise their investments effectively. Adrián Alcaide, CEO of Roas Hunter, commented: “We are very excited to join Rockin. Our clients will have access to growth talent that we did not have before and I am sure that we will provide a lot of value to Rockin clients at the paid media level . The synergies that we are creating as a team are very high. I am looking forward to seeing how far we can go.”