By now you understand: web marketing is constantly evolving. And today I want to talk to you about a technique through which you can stimulate and retain your customers: gamification .
In recent years we have witnessed the proliferation of content marketing and advertising, both invaluable allies of the web marketer who intends to undertake a path of lead generation and online sales. However, there is a problem: there are more and more players on the market. Companies that create content, organize webinars , make downloadable e-books available are increasingly numerous (and, most likely, among these there are also your competitors). Advertisers are also increasingly numerous, and capturing the attention of your target is increasingly difficult.
What to do?
There is only one verb that will save you: innovate . And one of the most interesting trends of the next few years will be gamification, that is, the strategy that involves the application of game mechanics in non-game contexts. Be careful: I'm not telling you to stop creating content and throw away everything you've done so far. However, well-designed gamification can help you enhance your efforts and reach your goals more quickly and at lower costs. Like any tool, this one also has its own rules and dynamics , which must be intertwined in a coherent manner with respect to business objectives.
Some companies have already started experimenting with gamification strategies: I have collected for you some very different case histories , which I hope can give you some ideas to renew your online presence.
Examples of gamification marketing applied to bahrain phone number 3 different types of platforms
1.
If your business sells online, a good gamification strategy could be a great ally for your business. Here are some game mechanics that you could implement in your e-commerce :
Missions: I think this is one of the mechanics best suited to e-commerce. By assigning your users new missions, you can build loyalty to your platform and reserve special benefits for your most active players (reserved discounts, early access to sales, etc.)
Points: Giving points to your users can help you reinforce behaviors that you believe are positive for your brand. For example, you could give your users extra points if they visit your site for multiple days in a row.
Leaderboard: highlighting your best users with a leaderboard (i.e. a ranking) can be a way to reinforce their sense of belonging to the brand .
Gamification: apply game dynamics to your e-commerce
One of the first e-commerce sites to explore this path of gamification and social games was Bonobos , a brand that, on the occasion of Easter, invented a treasure hunt.