At the Implementation stage, hire a product researcher

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This is the embryonic stage of the company's existence, when it is not yet clear what client problem needs to be solved and in what market segment? And most importantly: will people be ready to pay for the solution. At this stage, the company needs a product of the "researcher" type.

Product tasks :

look for customer pain points;
assemble solutions for them in the form of minimum viable product versions (MVP);
test and collect feedback from the market, adapting to demand.
These are fast-adapting professionals who are able to pick up on market signals, they are constantly searching. For this position, the company needs a person with an open view of the market, who can quickly and cheaply test hypotheses.

KPI for such an employee can be set in the format of belgium whatsapp phone number the number of tested hypotheses and MVPs over a period of time. For example, for six months or a year. And also, in addition, you can track the share of successful hypotheses.

How to find yourself a researcher. At the interview, ask the candidate the following questions:

How many new products has he launched? The expected answer is: the more, the better. It is desirable that the product portfolio contains at least three products launched from scratch as MVPs.
Ask how exactly he did it? What tools did he use? Expected answer: the answer should include words like MVP, "hypotheses" and so on.
How long did it take him to test the hypothesis and what resources did he need? Expected answer: A candidate like "researcher" should definitely not calculate the time for testing hypotheses in years.
Specify how many unsuccessful tested hypotheses he had and what conclusions he made for himself. Expected answer: it is not so much about the number of unsuccessful hypotheses, but about what the candidate understood for himself after that, what conclusions he made.
Give a test task asking to test the concept of a new product that solves a business problem and ask for a high-level description of the solution. If the candidate says that the solution will take more than one year and will require significant investment, he or she is probably not a good fit for you.

On the topic. “Getting Together Is the Beginning”: Where and How to Find Professionals for Your Team



At the "Growth" stage, a product builder would be suitable
The value of the product has been proven at the previous stage, it is time to build a structure and a team around it. This stage can be compared to an active construction site, so a builder-type product is needed here.