Case of a pharmaceutical company

[sadiksojib35]

Head of Client Group at Dau Relationship Marketing

Highly specialized business areas require a special approach to attracting the target audience, since standard methods often prove ineffective and expensive. Using the example of an international pharmaceutical company, Kirill Rudenko, head of the client group at the Dau Relationship Marketing agency, explains how to collect and check the contacts of neurologists using mailings and save money.

Subscribe to RB.RU in Telegram
Why Standard Audience Attraction Methods Don't Always Work
Pharmaceutical companies actively collaborate with physicians and other medical professionals to promote products, share knowledge, and obtain feedback on new and existing drugs. In this context, increasing belgium phone number lead the physician database, especially in highly specialized areas such as neurology, is a major challenge.

What is this connected with?

Limited audience, which makes it difficult to find specialists and expand the database.
High demands on data quality, including physician contacts, specialization and professional interests.
A personalized approach that requires taking into account the individual scientific and professional interests of specialists.
The difficulty of verifying data on the professional status and licenses of doctors in order to avoid errors and inaccurate information.
Ethical and legal aspects: the processing of personal data of specialists must comply with strict legal requirements and confidentiality standards.
Competition and privacy: Physicians may be reluctant to provide data to new companies due to competition and a reluctance to engage in commercial activity.
In this regard, traditional methods of interaction with the audience, such as face-to-face communication between representatives of pharmaceutical companies and doctors who work “in the field”, participation in conferences or direct marketing are not enough.

Conducting large-scale advertising campaigns can also be ineffective due to the high cost of attracting leads. New formats of communication and contact collection are needed. We will analyze one of these in the article using the example of a pharmaceutical company.

Project launch: attracting doctors through media and social networks
First, a brief introduction to the client. It is an international pharmaceutical company that develops, manufactures, and markets medical products and technologies.