This way, they can get the information faster

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But there’s a reason why Google has over 85 percent of the market share for desktop searches and over 90 percent for mobile searches – it works really well. Here’s a quick overview of the main features the search engine offers. Search queries On average, there are about 40,000 search queries on Google every second. These queries can range from looking up movie times to asking obscure trivia questions to beat the other team at the bar. What’s so remarkable about these queries is that the algorithm learns how to identify key markers, including: Keywords – Google looks for primary and secondary keywords to show the correct information.


For example, with “movie showtimes in LA,” “movie poland phone numbers showtimes” is the primary keyword and LA is the secondary one. Context – If someone is looking up “movie showtimes”, they’re likely trying to find a movie playing today, not tomorrow or three weeks from now. So, Google has to understand the context of the query, even if the user doesn’t provide it (i.e., asking about movie showtimes in LA for today, June 8th). Direct Answers – If someone is asking a direct question (i.e., “when was the Declaration of Independence signed?”), Google can provide the answer directly as a snippet without forcing that person to click a link.

without having to visit a site and read through the page to find what they need. Additionally, Google has now started highlighting answers on results pages, so users don’t have to navigate much. Screenshot of Google search results for "movie showtimes in LA," Results pages Results pages are the links you see after entering a search query. Because Google values relevancy and value above all else, it will place the most valuable and relevant content at the top (below paid ads, though). So, you can feel confident that clicking on the first or second link will take you to a site that is: Reputable – Google penalizes sites with improper security features or suspicious addresses Authoritative – Google prioritizes sites that have an extensive network of backlinks.