When you earn a new impression with someone you’ve already reached

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So, What is the Difference Between These Two Metrics? The key difference between social media impressions and reach is: Impressions measure the total number of times your content was shown to users, while reach is the total number of users your content was shown to. Social media impressions and reach play a vital role in your digital marketing funnel. When you reach a new user, you are giving them their first exposure to your brand.


You are helping them discover more about and remember your brand. By marketing to users toward the top panama telegram database of your sales funnel, you help guide them down the funnel in the hopes that they eventually convert into a customer. Conversion is, after all, the ultimate goal of your marketing efforts. Rocking Lead Generation Facebook Impressions vs Reach It’s important to keep in mind that there are some slight differences in the way different platforms consider impressions and reach.


Facebook, for example, makes a distinction between viewed impressions and served impressions. Viewed impressions are the number of times your content actually appeared on a user’s screen. Served impressions are the number of times a paid ad was loaded into a user’s news feed, although the ad wasn’t necessarily seen. It’s possible that the served impression was loaded, but the user never actually scrolled down to see the ad.