Increase your audience’s trust

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With SMS phishing attempts becoming more and more frequent, even the most savvy mobile phone owners are extremely cautious. As a sender, you must reassure your contacts as much as possible. Personalization allows this: to create an immediate climate of trust.

Strengthen your credibility
To strengthen your credibility, nothing beats an original and personalized message. Mobile users are tired of receiving standard messages that anyone can send. With a more personal message, you will appear as experts who know how to manage their communication and customer relations very well.

Optimize the customer experience
A personalized message is much more likely to capture attention and then make an impression. By personalizing all your content, you offer an optimal customer experience, because your recipients will really feel listened to and privileged.

sms open rate
5 Personalization Techniques to Increase Your Engagement Rate
Boost engagement by adding variables to your messages
Mentioning the first and last name of each of your interlocutors humanizes el-salvador telephone number data your message and immediately gives your text message a more personal character. Even if you are in a one-way exchange, they will appreciate that you address them in this way.

To do this, add the variable fields {name} and {first name}.

Do you want to wish one of your customers a happy birthday by giving them a gift?

Personalize your message by adding his age. "50, that's worth celebrating!" or "For your 40th birthday, we've thought of everything!" This little token of attention will make him very happy.

Adding personal data can make a difference. So, think about it!

So, let's say you run a hotel chain. To make it easier for your guests to check in, a proper message indicating the name of the hotel in question, the name of the employee who will receive you and a specific number will be highly appreciated.