Don’t ignore secondary platforms: If you’re looking to diversify

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Make returns and exchanges easy to make to new customers Make sure your return and shipping policies are displayed on the product and checkout pages. Note: This is only recommended if shipping costs are low and you can cover them. 10. Use Paid Media to Grow Reach Paid media is one of my favorite Black Friday marketing strategies. If you already have a strong paid media strategy, Black Friday is the time to unleash it! Paid media can increase reach and sales if you know your acquisition costs and platform performance metrics.

Here’s how to make the most of paid media this holiday shopping season: Prioritize find your mobile phone numbers database Meta and Google: Meta offers virtually limitless reach for demand generation, especially if you can experiment with creative assets like video content. Google Shopping campaigns are equally important, so make sure your product feed is bug-free and optimized for Black Friday. , try TikTok , X (Twitter), Microsoft Ads, and Snapchat to reach different segments and stay cost-effective.

These platforms can support and expand your primary campaigns without breaking the bank. Double down on creative testing: A/B test, try new messaging angles, and optimize video to make a strong impression.smoldering. Visual appeal and fresh ideas can make your ads stand out and drive conversions faster. 11. Experiment with upsells, cross-sells, and bundles If your store offers a wide variety of products, Black Friday is the perfect time to increase your average order value (AOV) by encouraging shoppers to add more items to their carts.