For those outside the digital marketing industry, Search Engine Optimization is the art and science of improving your website’s rankings. When someone uses Google or another search engine to locate products and services, the keywords they input result in a list of websites that predominantly use the same terms.
For example, if someone’s automobile breaks down outside of office 365 database Cincinnati, the driver might search for a “tow truck near Cincinnati” or “24-hour towing in Cincinnati.” Companies that repeat “tow truck” and “Cincinnati” and use these keywords in headings are likely to pop up in the list. Those that omit “Cincinnati,” for instance, may end up on the second or third page of results. Tweaking your website to include SEO terms can also attract interested parties to provide contact information.
2: Create High-Quality Content
Another marketing strategy involves creating high-quality content to engage everyday people. Companies enlist the support of freelance writers, who possess niche expertise, to craft persuasive narratives about subjects related to their operation. Often published as blogs, white papers, or articles for third-party media outlets, the same SEO principles are applied.