Cabanga ukuthi ufuna amakhasimende amasha. Uyazi ukuthi bachitha isikhathi esiningi kuwebhusayithi ethile yebhizinisi. Le webhusayithi igcwele ochwepheshe. I-LinkedIn yileyo webhusayithi yamabhizinisi amaningi. Yindawo enhle yokuthola amakhasimende amasha, noma "abaholayo." Nokho, ukuthola le mikhondo kubiza imali. Lokhu kubizwa ngezindleko ze-LinkedIn lead generation. Kubalulekile ukuqonda ukuthi le mali iya kuphi. Izindleko azifani kuwo wonke amabhizinisi. Ingashintsha ngokusekelwe ezintweni eziningi ezahlukene. Udinga ukwazi lezi zici ukuze uhlele isabelomali sakho. Kukusiza ukuthi uthole inani elikhulu lemali yakho.
Kungani i-LinkedIn Iyindawo Enhle Yabaholi
I-LinkedIn iwuhlobo olukhethekile lwengosi yezokuxhumana. Yenzelwe Uhlu lwamaselula oMfowethu ochwepheshe kanye namabhizinisi. Abantu abaku-LinkedIn bavame ukufuna ukukhulisa imisebenzi yabo. Bafuna ukuxhumana nabanye ochwepheshe. Bafuna nezixazululo zamabhizinisi abo. Lokhu kuyenza ibe indawo enhle yokuthola abaholi abasha. Abantu bakhona ngokuvamile bakulungele ukwenza ibhizinisi. Inkundla ikuvumela ukuthi uqondise abantu abathile. Ungathola abantu ngesihloko somsebenzi. Ungabathola enkampanini abayisebenzelayo. Lokhu kukhomba kwezinga eliphezulu kwenza imizamo yakho yokukhiqiza oholayo iphumelele kakhulu. Kungaholela kubakhokheli abafaneleke kakhulu. Abaqondisi abafanelekayo kungenzeka babe amakhasimende.
Izindlela Ezihlukene Zokukhiqiza Ukuhola ku-LinkedIn
Kunezindlela ezimbili eziyinhloko zokwenza umkhondo ku-LinkedIn. Enye indlela ukukwenza mahhala. Lokhu kubizwa nge-organic lead generation. Kubandakanya izinto ezinjengokuthumela okuqukethwe okuhle. Ungabhala izindatshana futhi wabelane ngazo. Ungakwazi ukuzibandakanya nokuthunyelwe kwabanye abantu. Ungakwazi futhi ukuxhumana nabantu embonini yakho. Lokhu kuthatha isikhathi nomzamo. Enye indlela ukuyikhokhela. Lokhu kubizwa ngesizukulwane esiholayo. Kubandakanya ukusebenzisa inkundla yokukhangisa ye-LinkedIn. Udala izikhangiso ezivela kokuphakelayo kwabantu. Ungakwazi futhi ukuthumela imilayezo exhasiwe. Zombili izindlela zingasebenza. Kodwa-ke, indlela ekhokhelwayo ingaletha umkhondo ngokushesha okukhulu. Kuyindlela yokuthola umlayezo wakho phambi kwabantu abaningi ngokushesha.
Liyini "Ifomu Le-Lead Gen"?
I-"Lead Gen Form" iyithuluzi eliwusizo kakhulu ku-LinkedIn. Uma othile echofoza esikhangisweni sakho, kuvela ifomu. Leli fomu selivele ligcwele imininingwane yabo ye-LinkedIn. Izinto ezifana negama labo, i-imeyili, nesihloko somsebenzi zigcwaliswa kusengaphambili. Lokhu kwenza kube lula kakhulu ukuthi babhalise. Kufanele nje bachofoze inkinobho. Akumele bathayiphe noma yini. Lokhu lula kokusetshenziswa kuholela ekubhaliseni okwengeziwe. Ukubhalisa okwengeziwe kusho ukuhola okuningi kwebhizinisi lakho. Izindleko zalawa mafomu ngokuvamile zincike ekutheni bangaki abantu ababhalisile. Ngakho, ukhokhela ukuhola ngakunye okutholayo. Lokhu kwenza kucace bha ukuthi yimalini oyisebenzisayo.
Isithombe 1: Umfanekiso wedijithali obonisa inqubo yesikhangiso se-LinkedIn. Umuntu ubuka okuphakelayo kwe-LinkedIn esikrinini sekhompyutha. Isikhangiso sibonakala ngenkinobho ethi "Funda Kabanzi". Umcibisholo ukhomba kusuka enkinobho kuya efasiteleni le-pop-up eligcwaliswe ngaphambili "Ifomu Lokuhola Lokuhola." Lokhu kuveza ngeso lengqondo inqubo engenazihibe yomsebenzisi eba ngumholi.
Izindleko Zokukhangisa Okukhokhelwayo ku-LinkedIn
Izindleko zokukhangisa okukhokhelwayo ku-LinkedIn zingahluka kakhulu. Ayikho intengo eyodwa. Kuncike ezicini eziningana. Isici esisodwa ukukhomba kwakho. Uma uqondise iqembu elithile labantu, izindleko zingase zibe phezulu. Esinye isici isabelomali sakho. Ungasetha ibhajethi yansuku zonke noma isiyonke yomkhankaso wakho. Uhlelo lwe-LinkedIn bese lusebenza ukuze likutholele imikhondo eminingi yaleso sabelomali. Izindleko zomthofu ngamunye zingaba noma kuphi ukusuka kumadola ambalwa kuye kokungaphezulu kakhulu. Kubuye kuncike embonini yakho. Ezinye izimboni zinokuncintisana okwengeziwe. Ukuncintisana okwengeziwe kunganyusa izindleko. Kufanele uhlole izinto ezahlukahlukene ukuze ubone ukuthi yini ekusebenzela kangcono.
Yini Enquma Izindleko Zokuhola ngakunye?
Izindleko ngomthofu ngamunye akuyona inombolo engashintshi. Kungumphumela wezinto ezimbalwa. Okokuqala, kuncike "kubhidi." Lena imali ozimisele ukuyikhokha. I-LinkedIn isebenzisa isistimu yokubhida njengendali. Uqhudelana nabanye abakhangisi. Okwesibili, izindleko zincike "kumaphuzu akho okuhlobana." Lo mphumela ukhombisa ukuthi isikhangiso sakho sinentshisekelo kangakanani kuzithameli zakho. Amaphuzu angcono angehlisa izindleko zakho. Okwesithathu, kuncike "kwizinga lokuchofoza." Leli iphesenti labantu abachofoza isikhangiso sakho. Izinga eliphezulu lokuchofoza lingehlisa izindleko zakho. Zonke lezi zinto zisebenza ndawonye ukunquma izindleko zakho zokugcina ngomthofu ngamunye. Kuyinqubo eguquguqukayo.
Izinhlobo Zezikhangiso ze-LinkedIn kanye Nezindleko Zazo
Kunezinhlobo ezimbalwa zezikhangiso ongazidlala ku-LinkedIn. Ngamunye unesakhiwo sezindleko esihlukile. Izikhangiso zokuqukethwe okuxhasiwe zivela kokuphakelayo kwabantu. Abukeka njengamaposi avamile. Izindleko zalokhu ngokuvamile zisekelwe ekuchofozweni noma emibonweni. Okuvelayo ukuthi isikhangiso sakho siboniswa izikhathi ezingaki. I-Text Ads yizikhangiso ezincane ezivela eceleni kwekhasi. Lezi ngokuvamile zinenani ngokuchofoza. Izikhangiso Zokulayeza Okuxhasiwe ziyimilayezo ethunyelwa ngokuqondile emabhokisini okungenayo abantu. Izindleko zalokhu zincike ekutheni bangaki abantu abavula umlayezo. Uhlobo ngalunye lwesikhangiso lunobuhle nobubi balo. Udinga ukunquma ukuthi yiluphi uhlobo lwesikhangiso olulungele imigomo yakho. Ungase futhi usebenzise imiksi yezinhlobo ezimbalwa zezikhangiso ezihlukile.
Okuqukethwe Okuxhasiwe: Uhlobo Lwesikhangiso Oluvame Kakhulu
Okuqukethwe Okuxhasiwe mhlawumbe yisikhangiso esivame kakhulu ku-LinkedIn. Kuyindlela enhle yokwabelana ngesihloko noma ividiyo. Isikhangiso sibukeka njengokuthunyelwe okuvamile okuvela kumuntu noma inkampani. Lokhu kungenza abantu babe maningi amathuba okuthi bachofoze kukho. Ungakwazi ukukhokhela lezi zikhangiso ngokusekelwe ekuchofozweni noma okuvelayo. Isibonelo, ungasetha isabelomali esingu-$50 ngosuku. I-LinkedIn izobe isikhombisa isikhangiso sakho kubantu abaphakathi kwezithameli zakho ozihlosile. Umgomo uwukuthola ukuchofoza okuningi. Izindleko ngokuchofoza ngakunye zingahluka. Ivamise ukuba phezulu kunezinye izingosi zokuxhumana. Kodwa imikhondo ngokuvamile isezingeni eliphezulu.
Imilayezo Exhasiwe: Indlela Eqondile Yokuxhumana
Imilayezo Exhasiwe, eyaziwa nangokuthi i-InMail, iyindlela eqondile yokufinyelela abantu. Ungathumela umlayezo ngokuqondile kubhokisi lokungenayo lomuntu le-LinkedIn. Lokhu kungazwakala okomuntu siqu. Umlayezo uzoba nokubizelwa esenzweni okucacile. Izindleko zale milayezo ngokuvamile zisekelwe kokuthi "ukuthumela." Ngakho, ukhokhela umlayezo ngamunye olethwe ngempumelelo. Izindleko zingaba phezulu kunezinye izinhlobo zezikhangiso. Nokho, izinga lokuphendula lingase libe lihle kakhulu. Kuyindlela enhle yokuxhumana nabantu abathile. Iwusizo kakhulu ekuthengisweni kwebhizinisi kuya kwebhizinisi (B2B).
Isithombe sesi-2: Umfanekiso oqhathanisa izinhlobo zezikhangiso ezihlukile ze-LinkedIn. Izigaba ezintathu ezihlukene zibonisa amafomethi ezikhangiso ahlukene: isithombe esifana nesiphakeli esinokuthunyelwe kokuqukethwe okuxhasiwe, isithombe sebha eseceleni encane sezikhangiso zombhalo, kanye nesithombe esifana nebhokisi lokungenayo esinomlayezo oxhasiwe. Isigaba ngasinye sinelebula elula nesithonjana sezindleko esimele, esigqamisa ukuhluka kwazo.
Uzehlisa Kanjani Izindleko Zakho Ngomthofu ngamunye
Akekho ofuna ukusebenzisa imali eningi kunaleyo okufanele ayisebenzise. Kunezindlela ezimbalwa zokuzama nokwehlisa izindleko zakho ngomthofu ngamunye. Okokuqala, thuthukisa ukuhambisana kwesikhangiso sakho. Qiniseka ukuthi isikhangiso sakho siyathakasela izethameli zakho ozihlosile. Sebenzisa izithombe ezinhle nombhalo ocacile. Okwesibili, thuthukisa ukukhomba kwakho. Qiniseka ukuthi ubonisa izikhangiso zakho kubantu abalungile kuphela. Ungamoshi imali kubantu abangafaneleki kahle. Okwesithathu, hlola izikhangiso ezihlukene. Dala izinguqulo ezimbalwa zesikhangiso sakho. Bona ukuthi iyiphi ethola imiphumela engcono kakhulu. Lowo onezindleko eziphansi ngomthofu ngamunye nguye owinile. Okwesine, thuthukisa ikhasi lakho lokubikezela. Yenza kube lula ukuthi abantu babhalise. Ikhasi lokubikezela elihle lingakhuphula ukuguqulwa kwakho.
Ukubaluleka Kwekhophi Enhle Yesikhangiso Nezithombe
Umbhalo wesikhangiso sakho nezithombe kubaluleke kakhulu. Umbhalo kufanele ucace futhi ube mfushane. Kufanele itshele abantu ukuthi kungani kufanele banakekele. Izithombe kufanele zibe yikhwalithi ephezulu futhi zihambisane. Kufanele babambe ukunaka kwabantu. Isikhangiso esiyisicefe sizozitshwa. Ngeke ithole ukuchofoza okuningi. Lokhu kungakhuphula izindleko zakho ngokuhola ngakunye. Isikhangiso esihle sizothola ukuchofoza okuningi. Isikhangiso esihle sizothola amaphuzu amahle ahlobene. Lokhu kungehlisa izindleko zakho. Ngakho-ke, chitha isikhathi udala izikhangiso ezinhle ngempela. Ingakongela imali eningi ngokuhamba kwesikhathi.