I-inthanethi ishintshile indlela abantu abathola ngayo amakhaya. Manje, abaningi baqala ukusesha kwabo ku-inthanethi. Abadayisi bezindlu kumele babe ku-inthanethi nabo. Lokhu kubasiza ukuthi baxhumane nalaba abangaba abathengi nabathengisi. Ukuthola imikhondo ku-inthanethi kusho ukuthola abantu abangase bafune ukuthenga noma ukuthengisa indawo. Kufana nokutholela ibhizinisi lakho amakhasimende amasha.
Kungani Ukuhola Okuku-inthanethi Kubalulekile
Imikhombandlela eku-inthanethi iwusizo kakhulu kubasebenzeli bezindlu. Bangakwazi ukufinyelela abantu abaningi ngesikhathi esisodwa. Kuyashesha kunezindlela zendabuko zokuthola amakhasimende. Isibonelo, awudingi ukulinda ukuthi othile angene ehhovisi lakho. Kunalokho, ungazithola lapho sezivele zibheke khona: ku-inthanethi.
Ngaphezu kwalokho, imikhondo ye-inthanethi ingaqondiswa kakhulu. Ungagxila kubantu Uhlu lwamaselula oMfowethu abanentshisekelo yokuthenga noma yokuthengisa. Isibonelo, uma othile asesha "izindlu ezithengiswayo , " uyazi ukuthi kungenzeka angabathengi endaweni yangakini. Lokhu kwenza imizamo yakho isebenze kahle. Awuchithi isikhathi kubantu abangenantshisekelo.
Ngaphezu kwalokho, isizukulwane sokuhola esiku-inthanethi singonga imali. Uma kuqhathaniswa nezinye izindlela zokumaketha ezivamile, njengezikhangiso zokuphrinta, izindlela ze-inthanethi zingabiza kakhulu. Ungakwazi ukulandelela imiphumela yakho kalula ku-inthanethi. Lokhu kukusiza ukuthi ubone ukuthi yini esebenzayo nengasebenzi. Bese, ungalungisa amasu akho ukuze uthole imiphumela engcono.
Okokugcina, imikhondo eku-inthanethi ingakusiza ukwakha umkhiqizo wakho. Ngokuba khona okuqinile ku-inthanethi, abantu bazoqala ukukubona njengochwepheshe bezindlu. Lokhu kungaholela ekutheni abantu abaningi bakwethembe futhi bakhethe ukusebenzisana nawe. Ngakho, ukuthola umkhondo ku-inthanethi akukhona nje ukuthola amaklayenti namuhla; kumayelana nokwakhela ibhizinisi lakho ikusasa.
Ukwakha Ubukhona Bakho Ku-inthanethi
Ukuze uthole ukuhola ku-inthanethi, udinga ukwakha ubukhona obuqinile ku-inthanethi. Lokhu kusho ukwenza isiqiniseko sokuthi abantu bangakuthola kalula ku-inthanethi. Isinyathelo esisodwa esibalulekile ukuthi ube nesizindalwazi sochwepheshe. Iwebhusayithi yakho kufanele ibe nolwazi ngawe nezakhiwo ozithengisayo. Kufanele futhi kube lula ukuthi abantu baxhumane nawe.
Ukwengeza, inkundla yezokuxhumana ibaluleke kakhulu. Amapulatifomu afana ne-Facebook, Instagram, kanye ne-LinkedIn angakusiza ukuthi uxhumane namakhasimende angaba khona. Ungabelana ngolwazi mayelana nokufakwa kuhlu okusha. Ungakwazi futhi ukwabelana ngamathiphu awusizo mayelana nokuthenga nokuthengisa amakhaya. Ukusebenza ezinkundleni zokuxhumana kusiza abantu ukuthi bakubone futhi bakukhumbule.
Enye ingxenye ebalulekile yobukhona bakho ku-inthanethi isithunzi sakho ku-inthanethi. Abantu bavame ukufunda izibuyekezo ngaphambi kokukhetha umenzeli wezindlu. Ngakho-ke, kubalulekile ukucela amaklayenti ajabule ukuthi ashiye ukubuyekezwa ku-inthanethi. Izibuyekezo ezinhle zingakhuthaza abantu abasha ukuthi baxhumane nawe. Qiniseka ukuthi imininingwane yakho yokuxhumana itholakala kalula kuzo zonke izinkundla zakho ze-inthanethi. Lokhu kufaka inombolo yakho yocingo, ikheli le-imeyili, newebhusayithi. Uma kuba lula ukuthi abantu bakufinyelele, kuba nemikhondo eminingi okungenzeka uwuthole.
Ukuba nokuqukethwe okuhle ku-inthanethi nakho kubalulekile. Lokhu kuhlanganisa okuthunyelwe kwebhulogi, izindatshana, namavidiyo mayelana nezindlu ezithengiswayo. Isibonelo, ungabhala mayelana nezindawo ezihamba phambili Noma ungakha ividiyo echaza inqubo yokuthenga ikhaya. Okuqukethwe okuhle kusiza abantu bakubone njengochwepheshe. Kuphinde kusize iwebhusayithi yakho ukuthi ibonakale phezulu emiphumeleni yenjini yokusesha.
Ngaphezu kwalokho, qiniseka ukuthi iwebhusayithi yakho kulula ukuyisebenzisa kumadivayisi ahlukene, njengamafoni namathebulethi. Abantu abaningi basebenzisa amafoni abo ukusesha ku-inthanethi. Uma iwebhusayithi yakho ingahambisani neselula, ungase ulahlekelwe ukuhola okungenzeka. Iwebhusayithi ehlanzekile nehlelwe kahle nayo izoba nesithombe esihle.
Izindlela Ezihlukene Zokukhiqiza Ukuhola Ku-inthanethi
Kunezindlela eziningi ezahlukahlukene zokwenza umkhondo ku-inthanethi. Indlela eyodwa evamile i-Search Engine Optimization (SEO). I-SEO isiza iwebhusayithi yakho ukuthi ibonakale iphezulu emiphumeleni yenjini yokusesha njenge-Google. Uma abantu besesha izinsiza zezindlu ezithengiswayo endaweni yangakini, ufuna iwebhusayithi yakho ibe ngeyokuqala abayibonayo.
Ukuze uthuthukise i-SEO yakho, udinga ukusebenzisa amagama angukhiye afanelekile kuwebhusayithi yakho. Lawa amagama abantu abangawathayipha ku-Google uma befuna umenzeli wezindlu noma indawo. Isibonelo, "umenzeli wezindlu" noma "izindlu ezithengiswayo eduze kwami. " Udinga futhi ukuba nokuqukethwe kwekhwalithi ephezulu abantu abakuthola kuwusizo.
Enye indlela ephumelelayo yokukhiqiza umkhondo ngokusebenzisa ukumaketha kwezokuxhumana. Ungathumela mayelana nezinhlu zakho. Ungaphinda udlale izikhangiso eziqondiswe kubantu abathanda ukuthenga noma ukuthengisa amakhaya. Izinkundla zokuxhumana zinikeza amathuluzi okukusiza ukuthi ufinyelele izethameli ezithile ngokusekelwe kuzintshisekelo zazo nendawo.
Ukukhangisa kwe-Pay-per-click (PPC) kungenye inketho. Nge-PPC, ukhokhela izikhangiso ezivela phezulu emakhasini emiphumela yenjini yokusesha. Lokhu kungaba indlela esheshayo yokuthola umkhondo, kodwa kudinga ibhajethi. Udinga ukukhetha amagama angukhiye ngokucophelela futhi uqiniseke ukuthi izikhangiso zakho zihambisana nalokho abantu abakuseshayo.
Ukuthengisa nge-imeyili nakho kungaba yithuluzi elinamandla. Ungaqoqa amakheli e-imeyili kubantu abavakashela iwebhusayithi yakho noma ubonise intshisekelo kumasevisi akho. Bese, ungabathumela ama-imeyili avamile anokufakwa kuhlu okusha, izibuyekezo zemakethe, namathiphu awusizo. Lokhu kukusiza ukuthi uhlale usezingeni eliphezulu futhi ukhulise abangaba abaholayo.
Ngaphezu kwalokho, amapulatifomu okukhiqiza okuholayo aku-inthanethi angaba usizo. Lezi zinkundla zixhumanisa abangaba abathengi nabathengisi nabasebenzeli bezindlu. Ezinye izibonelo zifaka i-Zillow, i-Realtor.com, nezingosi zendawo zendawo. Nakuba ezinye zalezi zinkundla zikhokhisa imali, zinganikeza umkhondo oqhubekayo.
Cabangela ukudala ukuvakasha okubonakalayo kwezindawo zakho. Lokhu kuvumela abathengi ukuthi babone ingaphakathi lekhaya ngaphandle kokuba lapho ngokoqobo. Ukuvakasha okubonakalayo kungaheha abantu abaningi abakuthakaselayo futhi kukhiqize imikhondo evela kubantu okungenzeka bangakwazi ukuzivakashela mathupha ngokushesha.
Ukusingatha ama-webinars aku-inthanethi noma izinkundla zokucobelelana ngolwazi mayelana nenqubo yokuthenga noma yokuthengisa ikhaya nakho kungaheha abaholayo. Abantu abahambela le micimbi kungenzeka bazimisele ngezindlu ezithengiswayo. Unganikeza ulwazi olubalulekile futhi uzibeke njengochwepheshe.
Ukusebenzisana namanye amabhizinisi endawo ku-inthanethi nakho kungakusiza ukuthi ukhiqize umkhondo. Isibonelo, ungasebenzisana nomabolekisi wezindlu noma umhloli wezindlu ukuze ufinyelele izethameli eziningi. Ningakwazi ukuphromotha izinkonzo zomunye nomunye.
Ukuguqula Okuholela Kube Amaklayenti
Ukuthola umkhondo ku-inthanethi kuyisinyathelo sokuqala nje. Isinyathelo esilandelayo esibalulekile ukuguqula leyo mikhondo ibe amaklayenti angempela. Lokhu kudinga ukuxhumana okuhle nokulandelela. Uma othile exhumana nawe ngewebhusayithi yakho noma inkundla yezokuxhumana, phendula ngokushesha. Abantu balindele izimpendulo ezisheshayo ku-inthanethi.
Yenza ukuxhumana kwakho kube ngokwakho. Zama ukuqonda izidingo zabo kanye nezithakazelo zabo. Uma othile efuna indlu enamakamelo amathathu endaweni ethile, gxila ezakhiweni ezihambisana nalezo zimo. Gwema ukuthumela ulwazi olujwayelekile olungahambisani nabo.
Yakha ubudlelwano nabaqondisi bakho. Yiba nobungane, ube nosizo, futhi ube nochwepheshe ekuhlanganyeleni kwakho. Phendula imibuzo yabo ngokucacile futhi unikeze ulwazi olubalulekile. Abantu maningi amathuba okuthi basebenze nomuntu abamethembayo futhi abazizwa bekhululekile ukuba naye.
Landela njalo. Akuwona wonke ama-lead azolungela ukuthenga noma ukuthengisa ngokushesha. Hlala uxhumene nabo njalo. Ungabathumelela izibuyekezo zohlu olusha noma amathrendi emakethe. Nokho, gwema ukubacindezela kakhulu. Inhloso wukuhlala ku-radar yabo ngaphandle kokubagaxa.
Sebenzisa uhlelo lokuphatha ubudlelwano bekhasimende (CRM) ukukusiza ukuthi uphathe umkhondo wakho. I-CRM ingakusiza ukuthi ulandelele ukusebenzisana kwakho ngomthofu ngamunye. Ingase futhi ikukhumbuze ukuthi kufanele ulandele nini. Lokhu kuqinisekisa ukuthi awekho ama-lead angena emifantwini.
Iba nesineke. Ukuguqulela ku-inthanethi okuholela ekubeni amaklayenti kungathatha isikhathi. Abanye abantu kungenzeka kusalelwe yizinyanga ukuthi benze isinqumo. Qhubeka nokunikeza inani futhi wakhe ubudlelwano. Imizamo yakho engaguquki ekugcineni izothela izithelo.
Cela impendulo. Ngemva kokuxhumana nomuntu oholayo, babuze ukuthi ungaba usizo kanjani kakhudlwana. Lokhu kukhombisa ukuthi uyazikhathalela izidingo zabo futhi uhlale ubheke ukuthuthukisa isevisi yakho. Okuhlangenwe nakho okuhle kungaholela ekudlulisweni esikhathini esizayo.
Ngaphezu kwalokho, landelela imithombo yakho eholayo. Yazi lapho abahola bakho abaphumelele kakhulu bavela khona. Lokhu kuzokusiza ukuthi ugxilise imizamo yakho nezinsiza zakho ezindleleni eziphumelela kakhulu zokukhiqiza ukuhola okuku-inthanethi. Hlaziya imiphumela yakho njalo futhi wenze izinguquko kumasu akho njengoba kudingeka.
Ukulinganisa Impumelelo Yakho
Kubalulekile ukukala impumelelo yemizamo yakho yokukhiqiza abaholayo ku-inthanethi. Lokhu kukusiza ukuthi uqonde ukuthi yini esebenza kahle nokuthi yini edinga ukuthuthukiswa. Imethrikhi engukhiye eyodwa inombolo yemikhondo oyikhiqizayo inyanga ngayinye. Landela ngomkhondo ukuthi laba baholayo bavelaphi, njengewebhusayithi yakho, inkundla yezokuxhumana, noma izinkundla eziholayo.
Enye imethrikhi ebalulekile izinga lokuguqulwa. Leli yiphesenti lokuhola eliphenduka libe amaklayenti angempela. Uma ukhiqiza imikhondo eminingi kodwa ababaningi ababa amakhasimende, kungase kudingeke uthuthukise inqubo yakho yokulandelela noma ikhwalithi yabaqondisi bakho.
Landelela ithrafikhi yewebhusayithi yakho. Naka ukuthi bangaki abantu abavakashela iwebhusayithi yakho, imaphi amakhasi abawabukayo, nokuthi bahlala isikhathi esingakanani. Lokhu kungakunikeza imininingwane yokuthi yikuphi okuqukethwe okuheha kakhulu nokuthi abantu bazulazula kanjani kusayithi lakho.
Gada ukusebenzelana kwakho kwenkundla yezokuxhumana. Buka ukuthi kungakanani ukuthanda, ukwabelana, namazwana okuthunyelwe kwakho akutholayo. Lokhu kungakusiza uqonde ukuthi yiluphi uhlobo lokuqukethwe oluthinta izethameli zakho. Futhi, landelela ukuthi bangaki imikhondo oyithola ngokuqondile ezinkundleni zokuxhumana.
Uma usebenzisa ukukhangisa okukhokhelwayo, landelela imbuyiselo yakho ku-investimenti (ROI). Leli inani lemali engenayo oyenzayo uma kuqhathaniswa nenani olisebenzisayo ezikhangisweni. I-ROI enhle isho ukuthi imizamo yakho yokukhangisa inenzuzo.
Sebenzisa amathuluzi okuhlaziya afana ne-Google Analytics ukuze ulandelele ukusebenza kwewebhusayithi yakho. Lawa mathuluzi angakunikeza idatha ebalulekile mayelana nezivakashi zakho, njengendawo yazo, ukuthi zilithole kanjani isayithi lakho, nokuziphatha kwazo kusayithi lakho.
Buyekeza njalo inqubo yakho yokukhiqiza abaholayo. Khomba noma yiziphi izingqinamba noma izindawo ongathuthukisa kuzo. Isibonelo, uma uthola ukuhola okuningi kusuka endaweni ethile yenkundla yezokuxhumana, ungase ufune ukutshala isikhathi esiningi nezinsiza kuleso siteshi.
Ngokulandela imiphumela yakho, ungenza izinqumo ezinolwazi mayelana namasu akho okukhiqiza abaholayo ku-inthanethi. Lokhu kuzokusiza ukuthi uphumelele futhi usebenze kahle ekutholeni amakhasimende amasha futhi ukhulise ibhizinisi lakho lezindlu ezithengiswayo e-. Khumbula ukuthi isimo se-inthanethi sihlala sishintsha, ngakho ukuqapha okuqhubekayo nokuzivumelanisa nezimo kuwukhiye wempumelelo yesikhathi eside.