Many businesses spend a lot on email marketing. They pay monthly fees to big companies. Sendy lets you control your costs better. You buy Sendy once. It's a one-time payment. Then, you only pay Amazon SES for the emails you send. And Amazon SES charges very little. This means if you send many emails, Sendy can be a huge money-saver. It's a smart choice for growing businesses.
The One-Time Cost of Sendy Itself
Email marketing is very strong. It helps you build good relationships. You can share news and special offers. Also, you can answer common questions. This makes customers feel connected. They will think about your business more often. This direct connection is very helpful. It is like having a helpful friend in every customer's inbox.
To maximize the effectiveness of your email marketing, using a latest mailing database can help you reach the right audience with tailored messages that resonate and build stronger connections.
This one-time fee gives you a lot. You get the Sendy software. You can install it on your own web server. This gives you full control. You also get updates for a certain time. This ensures your Sendy keeps working well. So, remember, the $69 (or similar price) is your main cost for the Sendy software itself. It’s a foundational payment.
H4: What Does the Sendy License Include?
When you buy a Sendy license, you get several important things. First, you get the actual Sendy software files. These are the files you need to install it. You put them on your own web server. Second, you get lifetime usage of that specific version. This means you can use it forever. You don't have to worry about monthly fees.
Third, you usually get updates for a year. This is good because Sendy improves over time. Updates fix problems and add new features. After one year, you can choose to buy more updates. But you can still use the version you have. Fourth, you often get some basic support. This helps you if you get stuck. So, the license covers the software, its use, and initial updates.
H5: Why a One-Time Fee is a Big Deal
A one-time fee for software is quite unusual today. Most software services now charge monthly. This can add up to a lot of money. Imagine paying $50 every month for years. That's a huge total cost. Sendy's one-time fee avoids this. You pay once, and you own it. This is great for businesses with limited budgets. It helps them plan their spending better.
It also means you don't have ongoing debt. You're not tied to a subscription. This can provide peace of mind. For many small businesses, this upfront cost is appealing. They can invest once and then focus on sending emails cheaply. This model sets Sendy apart from many other email platforms. It truly changes the game for cost management.
H6: Installation Requirements for Sendy
Before you buy Sendy, know its installation needs. Sendy is not a cloud service. You need your own web hosting to run it. This means you must have a server. It needs to support PHP and MySQL. These are common technologies for websites. Most web hosts offer them. Check with your hosting provider first. Make sure your server meets Sendy's requirements.
You also need a domain name. This is your website address, like 'yourcompany.com'. You'll use this domain for Sendy. Installing Sendy might seem technical. But there are guides to help you. Some hosting providers also offer assistance. Knowing these needs helps you prepare. It ensures a smooth setup process for your new email system.
The Super Low Cost of Amazon SES
Here is where Sendy truly shines in saving money. Sendy doesn't send emails directly. Instead, it uses Amazon Simple Email Service (SES). Think of Amazon SES as the actual postal service for your emails. Amazon SES charges very, very little. They charge per email you send. Usually, it costs about $0.10 for every 1,000 emails. Yes, that's ten cents for a thousand emails!
This is incredibly cheap compared to other services. Many services charge ten times that much. Or even more. So, your biggest ongoing cost with Sendy is actually Amazon SES. If you send 10,000 emails, it might cost you only $1. If you send 100,000, it's just $10. This low cost makes sending large campaigns very affordable. This is the main reason Sendy is so popular.
H4: How Amazon SES Pricing Works
Amazon SES pricing is very simple to understand. They charge based on the number of emails sent. For example, for every 1,000 emails, it usually costs $0.10. This fee covers the cost of sending the email. It includes the actual delivery. Amazon also charges a tiny bit for data transfer. This is usually very small. For most users, it's not a concern.
There might also be a small charge for receiving emails. But for most Sendy users, this is not relevant. Sendy is for sending emails. So, your main focus is on the sending cost. Amazon SES is part of Amazon Web Services (AWS). You create an AWS account. Then you set up SES. It's a pay-as-you-go service. You only pay for what you use. This model is very budget-friendly.
H5: Comparing Amazon SES to Other Email Sending Costs
Let's compare Amazon SES costs to other email services. Many popular email platforms charge a monthly fee. This fee often depends on your subscriber count. For 10,000 subscribers, you might pay $70 to $100 per month. If you send many emails to that list, the cost can grow. With Amazon SES, you only pay for emails sent.
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For example, sending 100,000 emails might cost $10 with Amazon SES. On another platform, sending that many could cost hundreds. This difference becomes huge over time. Especially for businesses with big email lists. Or for those sending frequent campaigns. Amazon SES truly offers enterprise-level sending at a fraction of the price. It redefines affordability in email marketing.
H6: Setting Up Amazon SES with Sendy
Setting up Amazon SES with Sendy is a key step. First, you need an Amazon Web Services (AWS) account. If you don't have one, it's easy to create. Then, you'll go to the Amazon SES section. You need to verify your email addresses or domains. This tells Amazon that you own them. It prevents others from sending emails using your name.
Next, you move your SES account out of "sandbox mode." Sandbox mode is for testing only. You need to request production access. This lets you send more emails. Finally, you get your AWS access keys. You enter these keys into your Sendy setup. Sendy then uses these keys to connect to your SES account. This process links your Sendy software to Amazon's powerful sending service.
Hidden Costs and What to Watch Out For
While Sendy and Amazon SES are cheap, there can be other costs. It's important to know about these. They are not "hidden" in a bad way. But they are things you should consider. One cost is for web hosting. Remember, Sendy needs to be installed on your own server. You pay your web host for this service. Hosting costs vary a lot. Some basic hosting might be $5-$10 per month.
Another possible cost is for SSL certificates. An SSL makes your website secure. It's a small yearly fee, often $10-$50. It helps build trust. You might also need a domain name if you don't have one. This is a yearly cost, usually around $10-$15. These are common costs for any website. They are not unique to Sendy. But they are part of the overall picture.
Maintenance and Server Costs
Maintaining your Sendy installation is important. This might involve updating the software. Sometimes, you might need help from a developer. If you're not tech-savvy, this can be an expense. A developer might charge hourly fees. This ensures your Sendy is running smoothly. Your web host might also have limits. If you send huge numbers of emails, you might need a more powerful server.
A more powerful server means higher hosting costs. So, while Amazon SES is cheap per email, your server needs to handle the traffic. This is less common for smaller lists. But for very large campaigns, consider your server's capacity. Good server performance prevents issues. It ensures your emails go out quickly. Always factor in potential server upgrades.