2 Key Customer Service Questions

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1. What three advantages distinguish you from your competitors?

These should be benefits that your competitors can’t take credit for. For example, if you say “we provide excellent customer service” or “our consultants are always ready to help,” don’t assume that your competitors won’t say the same thing. They will. By the way, whatever you say, it should be important to customers, not macedonia phone numbers just a differentiator. It should be truly beneficial to them and show the difference between the companies.



For example:


We are the only manufacturer that processes special orders 24 hours a day.
We are the only seafood restaurant in the city that catches its own fish every day for its customers.
We are the only supermarket in our area that is open 24/7, in case you need something in the middle of the night or on a holiday when other stores are closed.


Correctly formulated benefits will help you stand out from your competitors and show customers that your service is not just empty words.




2. What three phrases would you like to hear about yourself from a client?


It's part of what you promise to your customers, your brand. And while your competitors may offer the same thing, you'd probably want your customers to say it about you. Here are some examples:


They have the most experienced staff who always have an answer to my questions.
These people are the kindest of all the people I have ever worked with.
Whenever I contact this company, I can always count on them to get things done on time.


Now write down 3 reasons why people should do business with you, and 3 more benefits that people should get from working with you. Once you identify these, you will know exactly which direction to take.



Based on the article You Must Have the Answers to These Two Customer Service Questions