Discovery Travels is a tour operator that manages domestic and international tours. Managing inventory for tours and accommodations is difficult with many booking patterns that change frequently. This unpredictability created significant operational challenges, resulting in two main issues:
Overbooking: During peak travel times, companies sometimes overbook tours and accommodations. This frustrates customers and damages the company’s reputation by not being able to accommodate all bookings.
Underutilization: Conversely, during off-peak hours, companies often need more resources, such as empty hotel rooms or unfilled tour slots. This results in lost revenue opportunities and wasted resources.
A company's lack of understanding of booking trends makes effective planning difficult, leading to inefficiencies and unhappy customers.
How predictive AI designers have helped
To address these challenges, the travel company deployed Vtiger’s Predictive AI Designer. They leveraged historical booking data and identified patterns in customer behavior. Here’s how it works:
Continuous Variable Forecasting: The agency used continuous europe cell phone number list variable forecasting to forecast future booking trends based on various factors such as:
Historical booking data from previous years.
Seasonal tourism model.
Special events or holidays often drive demand.
Advanced inventory management: By accurately forecasting demand, companies can adjust inventory levels for tours and accommodations accordingly. For example:
During times of high demand, the company may secure additional accommodations or expand tour capacity to accommodate increased booking demand.
During off-peak hours, companies can offer promotions or discounts to encourage bookings and reduce underutilization.
Improved marketing strategies: Insights gained from predictive analytics allow companies to tailor their marketing efforts more effectively. They can target specific customer segments with personalized offers based on predicted travel preferences and behaviors.
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