Use Prospect Scoring: Stop Wasting Time on the Wrong People

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Okay, we’ve all been there—chasing leads who aren’t going to buy. Some people will never invest, no matter how hard you probe and prod. That’s why lead scoring is so helpful. It helps you figure out which leads are worth your time and energy. Basically, you reward leads based on things they do—like land on a specific page on your site, sign up for a webinar, open an email… little things that show they’re paying attention.

And yes, it’s not just about clicking on something. Did they take the guide you provided? Or check out your webinar? Even just opening your email counts. All of these actions add up, and the more they do, the higher the score. That’s a signal that they’re getting excited, your lead nurturing strategy is working and they might be ready to take action soon, which helps nurture leads more effectively.

So what’s the point? It means you don’t waste your time chasing people who don’t care. You focus on people who are actually interested. Companies that are successful at lead scoring AND lead nurturing ? They’re much more efficient. So why waste your energy when you can focus on the people who are most likely to convert?

Multi-Channel Coaching: Be Where Your Potential Customers Are
Let’s face it—your prospects are everywhere. Some of them are europe cell phone number list scrolling through Instagram, some of them are checking email, some of them are browsing your website, and hey, maybe they’ve even seen your ads. If you’re only paying attention to one of these places, you’re wasting a lot of potential. You need to reach them wherever they are as part of your lead nurturing strategy .

Think about it—someone might see your brand on Facebook, decide to sign up for your mailing list, and then eventually go to your website. You need to be visible in all of those places if you want to keep them interested and truly nurture leads. If you disappear after that first touchpoint, they’ll forget you existed.

And the businesses that got this? Yeah, they saw a 50% spike in sales-ready leads . That’s huge. The trick is to make sure you keep your messaging consistent as part of your lead nurturing strategy. It doesn’t matter if it’s an email, a social media post, or an ad—it should all feel like it’s coming from the same place. Otherwise, it just feels like mixed signals, and that can damage trust, which can damage your lead nurturing strategy .