If your email reputation is bad, here are the risk

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If email marketing or outbound sales are a major part of your business, maintaining a strong sender reputation isn’t optional. It’s essential.

Key Factors That Affect Your Email Reputation
There is no single button to press in this case. Your email reputation is affected by several factors over time. Here are some things to keep in mind:

1. Spam Complaints
When recipients consistently report your emails as spam, your score will drop rapidly. Even a 0.1% complaint rate (1 complaint per 1,000 emails) can trigger a spam filter—and anything over 0.1% is a red flag that most inbox providers consider.

How to avoid it: Always ask permission before emailing someone. Use double opt-in if necessary, and make it easy to unsubscribe.

2. Bounce Rate
Undeliverable emails—especially hard bounces (wrong addresses)—indicate europe cell phone number list that you may have purchased your list or failed to clean your contacts. This damages your email reputation.

How to avoid it: Use email verification tools regularly. Remove non-existent or inactive emails from your list.

3. Engagement Metrics
Email providers consider how recipients interact with your messages. High open, click, and response rates indicate your emails are wanted. Low rates or rapid deletion indicate otherwise.

How to make it better: Segment your list. Send valuable, relevant content. Don't send it to people who haven't engaged in a while.