Why Webinars are an Effective Lead Generation Strategy?

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A webinar is a live video event hosted online that teaches something valuable to an audience. Attendees can register well in advance of the event, and businesses usually provide some sort of discount code at the end of the event.

Plus, there’s a lot of room for wiggle room for webinars. You can use any type of video you want, from animations to screencasts , and you’ll want a program that lets you read questions and type answers for your audience.


Webinars work so well because they convert. They allow you to turn prospects into leads (and then into customers) in a relatively short amount of time.

Essentially, they operate as a big lead magnet. They are a bit like seminars, but attendees can participate from the comfort of their own home. That makes them very effective.

Plus, as long as you provide something of value, you can build credibility in europe cell phone number list your industry and introduce your business culture to your audience. That’s a great way to foster brand loyalty.

To use webinars effectively for lead generation, make sure you create a separate webinar landing page to capture registrations for each webinar. Here is an example of a webinar registration page by Salesforce.

Salesforce webinar examples

Lead generation isn’t always a smooth process. Sometimes, you need to weave your website visitors into your company culture and brand through a more complicated route.

Website content, such as blog posts, can help increase webinar registrations. At that point, you’ve collected leads and increased your chances of engaging with those leads.