Stay in the know: growth of the advertising market in Russia, the future of freemium, AI and the potential of Uganda

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Traditional Monday longread - a selection of interesting things about telecom, technology and marketing for the week.

1. Fresh review of the domestic market of virtual PBX. UIS virtual PBX is in the top 3, we have 12% of the domestic segment of cloud telephony.



2. The first three quarters of 2016 showed that the Russian cayman islands phone numbers advertising market grew by 13% compared to the same period last year. The total budget volume is 240 billion rubles.



3. 53% of venture investors consider artificial intelligence the biggest threat to jobs in technology and digital (data from Web Summit, Lisbon). About other consequences of the development of artificial intelligence, about how everything for us with it began in distant 1947 and where we are today - in the latest material TechCrunch. Of course, it was not without reflections on the moral and ethical issues of teaching bots emotions.

4. "We need to bring the consumer to the 'aha' moment as soon as possible..." - some argue that the freemium business development model is dead, while others continue to successfully use it to launch their companies (recall that freemium is a business model in which free and fully functional versions of a product coexist). Woopra experts and others delved into the problem and formulated that freemium works:

when the market has a low entry threshold;

when a product is able to quickly demonstrate its value;

if the market size is large enough.

And it doesn't work:

when the market has a high entry threshold;

if the costs of launching such a model are too high;

if the process of connecting to the service is not automated;

if the product is too niche.

5. Uganda — this is where the highest percentage of entrepreneurs per capita is (28.1%). Japan is among the countries with the lowest rate (1.3%). There are no countries with developed economies in the top at all. Other not the most expected conclusions and facts — in the infographic from the inquisitive guys from DealSunny.