68% of abandoned carts triggered an email.

[suchona.kani.z]

The average click-through rate on cart abandonment emails is 8.38%.
The average conversion rate for cart abandonment recovery emails is 3%.
Less than 50% of people who click on cart abandonment emails are likely to complete their purchase.
35% of brands include offers in cart abandonment emails.
90% of emails featured images of the user's abandoned purchases.
81% of offers in cart abandonment emails are percentage discounts, 12% are dollar discounts, and 5% offer free shipping.
50% send the first offer in the first email, 30% in the second, and 18% in the third.
21% sent three cart abandonment emails, 16% two, 7% four, and 2% five or more.
In subject lines, 44% mentioned the offer, 18% mentioned “cart,” 12% used “complete your purchase,” 10% used a question format, and 9% used the word “forget.”
Of all email marketing campaigns, abandoned cart flows result in the highest average repeat purchase rate of $3.65 and the highest average order fulfillment rate of 3.33%.
Store Policies That Can Make or Break Your Conversions
Your store policies play a crucial role in a customer's decision to complete a purchase. Take a look at how return bosnia and herzegovina telemarketing data and shipping policies can cause or prevent cart abandonment.

20. An easy return policy can convince 35% of shoppers to complete their purchase.
An easy return policy can convince 35% of shoppers to complete their purchases.
Many customers feel more at ease when they know they can return an item that doesn't meet their expectations.

Lululemon's approach is a great example of an effective return policy that helps achieve a low cart abandonment rate. Lululemon's policy is clear and easy for the customer to understand, and addresses many of the common concerns that often lead to cart abandonment.

The return policy FAQ section in Lululemon's site
The websites specify how long returns are acceptable, provide links to the nearest in-person return locations, and clear return criteria. They also include a comprehensive FAQ section to address common questions and concerns.