The product card acts as a showcase that attracts the attention of buyers and at the same time provides complete information about the product.
Let's look at the main elements a product card should contain, give examples of successful designs, and tell you how they influence a buyer's decision.
The role of the product card in the online store
The product card has a direct impact on conversion and SEO. The user whatsapp number list makes a purchase decision in a matter of seconds, and if the information is not presented convincingly enough, he or she may leave the site.
In addition, a card with a unique description, relevant keywords, high-quality images and reviews improves search engine rankings, attracting more potential buyers.
Here are a few reasons why quality card content is key:
Increased sales. Detailed descriptions, high-quality photos and clear specifications increase trust and increase the likelihood of purchase.
Creating a positive image. A structured and attractive card creates customer loyalty to the brand.
Reduced returns. Detailed descriptions of characteristics and high-quality photos reduce the likelihood of not meeting expectations.
How to fill out a product card
1. Specify the name of the product
The title should be concise, informative and contain keywords that match user requests.
For example, instead of "Dry food" it is better to write: "Dry food for kittens, with chicken, 400 g." If the product name is too long, warn the designers so that the block is displayed correctly.
product card for online store
Example of a product name.
2. Add product images and videos
High-quality images are the key to successful sales. Photos should be high-resolution, show the product from different angles, and include examples of its use to help the customer imagine how the product will look in real life.
Video content in a product card will allow you to demonstrate the product in action, clearly showing its advantages, functionality and features of use.
photo for product card
Photos on product cards.
3. Allow to enlarge the image on hover
Allow users to see the product in detail by implementing a zoom function on hover. This will improve the user experience and increase the level of trust in the product.
Enlarge the image on the screen
Photo enlargement function.
4. Add a quick view feature
This will allow users to see the main features without going to a separate page. Include an image, price, availability, and key parameters in the preview. This is especially useful in catalogs with a large assortment.
quick view
Quick view on cards.
5. Place a description of the product
A detailed description of the product is a key part of the card, giving an idea not only of the appearance of the product, but also of its technical characteristics and composition. It is important not only to list the characteristics, materials, dimensions and functionality, but to evoke emotions, showing how the product solves the buyer's problems.
Product Card in an Online Store: The Key to Successful Sales
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