Mobile search growth
Mobile searches for event-related terms continue to grow, with phrases like “concert tickets,” “venues near me,” and “festival lineup” among the fastest-growing search terms. Ensuring mobile optimization is critical to capturing the attention of consumers searching for events and ticketing options on their phones.
Impact of local search
Local searches influence event planning and ticket sales, with 78% of local mobile searches leading to a purchase within 24 hours. This statistic underscores the need for local SEO to attract attendees looking for events in their vicinity.
Influence of online reviews
Online reviews play a vital role in consumer decision- cio and cto email lists making, with 86% of consumers reading reviews of local businesses. Approximately 57% of users choose a business only if it has at least a four-star rating, underscoring the importance of reputation management for event organizers and venues.
Phone calls are a valuable conversion channel in the event planning and ticketing industries. Many users looking for event tickets or venue information prefer to call for more details, and around 40% of those who call end up making a purchase. Being accessible by phone can greatly improve conversion rates.
Cost per click (CPC) and cost per lead (CPL)
The event planning and ticketing industries face competitive costs for digital advertising. For the most popular event-related keywords, costs per click (CPC) can exceed $40, while costs per lead (CPL) often exceed $100. Optimizing ad spend and focusing on relevant keywords is essential to managing these costs effectively.
Participation in social networks
Approximately 80% of businesses use platforms like Facebook, Instagram, and Twitter to connect with audiences and create buzz around events. A strong social media presence complements SEO efforts and helps increase visibility and engagement.