Hard Bounce : Caused by invalid or non-existent email addresses, incorrect domains, or blocked addresses.
Soft bounce : Caused by temporary issues such as a full inbox, server issues, or exceeding size limits.
Impact on email deliverability
Hard Bounce : Highly damaging to your email reputation. Frequent hard bounces can cause your emails to be marked as spam and impact your sender reputation.
Soft bounces : Less damaging than hard bounces, but if left unchecked, they can damage the sender's reputation over time.
Management strategy
Hard Bounce : Remove immediately. Don't waste time or resources trying to resend emails to invalid addresses.
Soft Bounce : Monitor over time. Retry sending the email and remove the address only if the bounce persists after multiple attempts.
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Bounces are inevitable, but you can minimize them by adopting the right email marketing investor leads strategies. Here are some key practices to keep your bounce rate under control:
1. Keep your email list clean
Clean your email list regularly to ensure it contains only valid email addresses. Use email verification tools to check the quality of your list before sending emails.
2. Use double opt-in
Double opt-in ensures that users confirm their email address when they sign up for your list. This reduces the chances of adding invalid or mistyped addresses to your list.
3. Monitor bounce rates regularly
Track your bounce rates after each Email Drip Campaign If you notice a spike in bounces, investigate the cause and take immediate action to resolve it.