They recently announced about

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And as a result and when you think about your own domain, the thing that's really important to think about is your pillar pages. So pillar pages, if people aren't aware, have to do with topic clusters and things like that, and you should use those strategically. So if you are having a situation where maybe you're not having so many pages be indexed because there's so much content and Google is trying to index it all, think about your pillar pages and try to make sure that you're able to organize your content in a way where the pillar page is definitely indexed, and everything comes off of that in a nice, tidy, organized way.

This is something that will allow you to get great value for your customers and also to balance the way that the index is sort of changing right now.

AI in the SERP
AI in the SERP includes cohesive user journeys cambodia number and brand entities impact visibility. Make sure to double down on long-tail queries.
AI in the SERP is also evolving this year. So we've heard about SGE, and there's Bard, and there's new Bing, and there's all of these different things that have been happening in the last year, and I think that going forward, Google keeps making more announcements.

Gemini and other things that are coming through to the SERP. And I think that the way that people are going to be searching in the SERP is going to be very, very dependent on user journeys. So the way that people talk to something like Bard or talk to the SGE, they ask follow-up questions and follow-up questions and follow-up questions.

So if you have a cohesive user journey within that, then you're more likely to show up as part of the journey for a particular query.