Unclear meaning of your message

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If you are targeting children or a younger generation who are active on social media, smileys are a good idea. However, if your industry is more serious (for example, you are an enforcement agency, a real estate agency, or a government agency), emojis will disrupt the formal writing style of your target audience and make you seem more infantile.

Don't forget that emoticons are nice, but the number one thing for you must remain a quality subject line and a well-crafted text that is simply perfect in terms of grammar, style, and typography. In this case, using e-moji can improve a good email subject line, but ruin a bad one.

Test first, then useAn excessive number of smileys – let's face it, it doesn't look very readable or appealing, even in an email from a big car company like Chevrolet. And not only that – it most likely won't even get through anti-spam filters.
Emoji in emailing.

if the emoji is not related to the text you are sending, their use south africa email list does not make sense. Be careful not to take the emoticon out of context. If you are selling dog food and use an emoticon of a four-legged furry animal, it is ok. However, if you are dealing with real estate, for example, and you incorporate a picture of an animal, a ghost or beer into the text, it will be at least out of place.

You can't do much with SEO - emoji and SEO don't mix. A smiley face certainly won't get you high in search results.

Emojis can be an effective addition to your communication not only on social networks, but also in email messages. But everything has its pros and cons. To find out if emoticons are acceptable to your audience , start A/B testing first. Only thanks to it will you find out which emoticons your customers value and which ones will make them not only open the email, but also take the action you are sending your message for.