would cost you many hours of overtime

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Before we even started writing this part of the article for you, we knew that the benefits would prevail. However, you should also be aware of the pitfalls you may encounter in this area of ​​marketing. So let's get started!

Advantages
Low costs – you will only have to invest in the tool you will use for automation and the salary of a person who will check transactional emails regularly and randomly.
Killing many birds with one stone – writing to each customer or interviewer separately would be impossible. With a little imagination, maybe, but it maybe even night shifts and liters of coffee to maintain your attention and energy. Thanks to transactional emails, which can contact a lot of recipients in a single day, you will save yourself work and nerves.
Communication channel – transactional emails are the ideal lebanon email list communication link between you and your customers. You probably won't find anyone or anything better that works without wasting time, energy, and money.
Helper in the shopping process – as we wrote above, you can discreetly place some marketing insert in a transactional email. Be careful in this regard so that you don't become a nuisance to anyone. At the same time, don't be afraid to use automation, for example, to return a customer to an abandoned cart or to entice them to a discount that will not be repeated. In the transactional email with which you confirm the order, you can also offer related goods that the buyer might also find useful.
Disadvantages
Limited personalization options – transactional emails tend to be impersonal, although you can add a little emotion to them here and there. How? Read on to find out.
The need for control – don’t leave transactional emails “unorganized.” Assign a capable marketer to control transactional marketing, especially individual campaigns and results.