Personalize email based on customer action and behavior

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Mailujeme.cz tip: If your email tool can't inflect, nothing is lost. You can use Zapier or Integromat. Get a database of all first names and their variants in the 5th case and then use the connection in Zapier/Integromat to export the user's name, find the 5th case and import it into the program. If you don't know how to do it, contact us.

Personalization in emailing
Need to tweak an item so that your customers want to open it immediately? Check out our article for help.

Personalize email content
Let's show you an example of SmartEmailing. There you can greece email list personalize the text of the email using scripts and custom fields. The easiest way is to address:

Personalization in emailing
However, you can also personalize images in emails. There's no need to worry about scripting. SmartEmailing has everything explained in the help precisely even for laymen, and you always have a test email in reserve to try it out.


A very common example is an email that alerts the customer to an abandoned cart or offers them an incentive to complete the purchase. Setting up automation is very easy thanks to emailing tools. For example, SmartEmailing has pre-prepared scenarios for you that you just need to activate.


Other personalization options based on action and behavior:

special offers for loyal customers,
reactivation campaign,
reminders for products that are being purchased in stock,
cross-sell / up-sell.
Personalize an email based on a special occasion
Letting your customer know they are important to you and wishing them a happy holiday, birthday, or anniversary is a great way to build their relationship with your brand. You can even include a coupon as a gift in such an email to encourage them to make a purchase.