There are clear phases that can be defined within the sales process. The exact procedure for each step can vary depending on the industry and company. However, there is a certain foundation that applies across all industries and is generally valid. A classic sales process can be divided into the following seven phases:
1. First contact with potential leads
Contact with potential customers can be initiated through online research on websites such as Xing or LinkedIn. The first contact can also be made at conferences, trade fairs or industry events. Existing customers or colleagues are often asked for recommendations of people who might be interested in your product or service. The aim of this phase is to collect basic information about the potential customer.
2. Find out if your lead has the potential to become a customer
The more you learn about a prospect and their company during japan dating telegram groupthe sales process, the more likely you are to close a deal. This may require the salesperson to speak with company employees in different departments to gain a holistic view of the company and its business goals. The goal of this phase is also to learn about the potential pain points and challenges. Many long-serving salespeople say that the sign of a good salesperson is that they understand the company better than the employees who work there.
3. Needs analysis of the potential customer
The needs analysis is crucial for whether you can convince the potential customer of your products or services. Analyze exactly what needs and wishes your potential customer has. What is the greatest benefit they want to get from your product or service? The goal of this phase of the sales process is to make them the best possible offer.
Open but precise questions that encourage the customer to talk are worth their weight in gold here. This means intelligent, product-oriented questions that your lead cannot simply answer with "yes" or "no". Instead, let them spill the beans. Remember one thing above all: listen more than you talk! That doesn't mean that you can't ask questions to get certain details explained in more detail.
4. Product presentation oriented towards the customer's ideas
In most formally defined sales processes, a presentation or introduction of the product being offered now follows. Based on the results of the needs analysis carried out beforehand, the presentation should be tailored to the respective customer and their pain points. During this presentation round, a specialist and/or a manager from the supplier company can be present to demonstrate the level of service and to better answer specific questions from the potential customer.
Sending the cost estimate
-
mouakter13
- Posts: 148
- Joined: Mon Dec 23, 2024 4:07 am