If you do not yet have a company page, or are not yet using it optimally, you will find all the specifications together in the LinkedIn infographic to set up the page properly.
The background photo (banner) is perhaps the trickiest part of the company page. Note that this image (if you assume the given specifications) is only visible for about a third of your page. And, is shown very differently on different devices!
Also, be careful not to use too much text in your image. Finally… with the background photo you can give a complete picture of the products, services and people of your organization. Have you ever thought about a collage?
The next step with the LinkedIn company page
The LinkedInfographic is of course mainly about the static part of the page. The next step is sharing whatsapp number list relevant content for your target groups. We often see that LinkedIn is 'done on the side', and that really does the platform an injustice.
Ask yourself: who is your target group and what is relevant to them? Get started and create a strategy in which you set your objectives and preconditions.
LinkedInfographic 2019
Click on the image for a larger version.
New features for the company page
In the past few weeks LinkedIn has made a number of additions to the company page. You can tell that LinkedIn is still developing, which is of course a very good sign! Not all changes are equally exciting, but the first one certainly is. A feature that many administrators were waiting for!