Google quietly announced a content discovery service called Keen before the summer holidays. The platform is still small, but has the potential to grow into a new source of referral traffic. All the more reason to dive into the new app. Keen offers organizations and experts opportunities to profile themselves. That is not the only reason why digital marketers should pay attention to Keen. Some call the platform the new Pinterest.
What is it?
Keen is an experimental web and Android app designed by Area 120 and PAIR. Area 120 is a Google subsidiary where small teams (incubator) can work together to start innovative projects. PAIR (People + AI Research) investigates how to best make artificial intelligence and people (who are by definition dumber than AI) work together.
to share content (found via Google search) on a specific topic. Other users can follow such a 'search'. This creates an online community.
Keen is called a Pinterest competitor in many of the articles I have read about it. That is not entirely correct b2b email list Pinterest is much more visual and is largely about style. Keen is about sharing knowledge. Not by writing an article, for example, but by showing what answers someone gets to the questions that are asked. Keen therefore offers organizations and experts opportunities to profile themselves. At the same time, the principle is basically the same.
Google Keen logo.