Importance of "entities" in modern SEO

[sumonasumonakha.t]

Search engines have changed a lot over the years. In the past, Google focused primarily on "keywords."

So if you type in " best pizza in New York ," Google would search for pages containing those exact words.

Now Google doesn't just try to match words. It tries to understand the "meaning" instagram database and "search intent."

This "shift" [happened] because people "search" in different ways.

Someone might type " best pizza in NYC, " while another person asks, " Where can I get great pizza in New York? " Even though the words are different, the intent is the same.