The 6 mistakes to make to ruin your Christmas communication campaign

[kkkgfkykm999]

Creation date: November 24, 2017 - Modification date: November 27, 2023
The cold weather is coming, cities are decorating themselves, stores are opening their special sections... In short, the kick-off is on: Christmas is fast approaching!

The end of the year is a pivotal period for businesses, stores, e-commerce sites, etc. In all areas, competition is fierce! As everyone knows, it is on this time of year that many are banking on exploding their number of sales and increasing their turnover!


There is no shortage of techniques to make the end-of-year holidays a golden opportunity for businesses: unbeatable offers, special Christmas promotions, specific vouchers... All these techniques will work on the sole condition that good communication is done around them! Indeed, communication is the key to success for all companies, whatever the sector of activity. During the Christmas period, it is therefore a race to see who will communicate most effectively to spread their Christmas offers, and thus increase their chances of attracting more people.

But which channel should you choose to be sure to reach all your targets? There are so many contact numbers list ways to broadcast your offers, with all their costs and specific qualities: TV ads, radio spots, street posters, newsletters, etc. One of them has not been left behind in terms of its effectiveness for many years : SMS marketing ! Its efficiency/price ratio is unbeatable, and it offers powerful and effective communication. For Christmas, it is the perfect tool to broadcast your Christmas commercial offers to your customers . But be careful, it should not be taken lightly to be truly effective.

In this article, we will look at the 6 mistakes you can make to fail in your communication efforts during this period and miss out on the end-of-year celebrations!



Mistake #1: Not offering deals
“Oh really? Christmas holidays increase sales?”

The end-of-year holidays are a real commercial opportunity , you can't miss it. Not only do you have to offer promotions for the occasion, but you also have to know how to anticipate consumer needs for these end-of-year periods.

So arm yourself with your best promotions to make your leads and customers want to make a purchase! Competition is tough during this period, and it is by standing out that you will be able to attract the most customers. Be careful: not all promotions are good to use, you have to find the one that will delight your targets!

Here are some examples of promotional offers to highlight during the Christmas period:

Promotional codes: easy to use, they can help you boost your sales. The bonus: make them shareable and encourage your customers to pass them on to their loved ones!
Buy 1 get 1 free: encourage your targets to treat themselves! With this type of offer, they will be able to offer a gift while getting one for themselves.
Competitions: organize digital events to get people talking about your brand during this pivotal period!
Focus: Cadbury's publicity stunt

Christmas time is a good time for ingenious and innovative marketing actions! This is what the iconic English chocolate manufacturer Cadburry understood in 2022! On their social networks, they launched a Christmas campaign encouraging their followers to anonymously please... by offering chocolate to their acquaintances. A great example of additional sales. If their customers had already bought their chocolates for themselves and their family, they may not have thought about their friends, extended family or work colleagues.




Mistake #2: Planning only one channel for your Christmas communication campaign
“Thinking globally? … For what purpose?”
It is certain that if you only choose one communication channel to broadcast your Christmas offers, they will not have the desired effect! Each channel has its target and, at Christmas, you have to go all out to reach everyone effectively! To do this, dare to combine several of your usual communication channels .


Combine sending one or more promotional SMS messages with an email , for example; these two tools are most often complementary. Advertise on your social networks as well, because they are becoming powerful marketing tools for businesses. The advantage of all these channels? They are often directly accessible via your targets' mobile phones. When you know that more than one in two sales are made via a mobile phone, these channels are not to be neglected! As you may have guessed, to be sure to reach all your targets, there is nothing like a well-studied mobile marketing strategy .

Don't neglect the traditional aspect of the end-of-year celebrations either and treat yourself by making a beautiful window display for your store ! Are you more into online sales and have an e-commerce site? Dress it up with colorful banners highlighting your Christmas promotions! This is part of the Christmas spirit that everyone is looking for when it's time to buy all the gifts.