Love To Ride is a movement born to encourage bicycle use, promoting more responsible, conscious, supportive, and sustainable social behaviors. Although it began as a small initiative, it has grown into a digital platform operating worldwide with millions of active users.
On its platform, users share all kinds of information: routes, ebay database tips, challenges; and it also offers services such as buying and selling, repairing, and renting bicycles.
This brand designed a very well-defined corporate identity through a digital brand book. It's much simpler than Uber's; however, it's developed under a concept that represents everything the brand stands for.
Conclusions
To build a strong brand, you need to create your own Brand Book. This way, you'll give your employees and audience a clear understanding of your brand's identity and ensure it never loses its essence.
To create a good Brand Book, it is essential to have specialized personnel, as it is a very important document whose primary objective is to achieve brand positioning in the market.