Buttons are the most common CTA format on web pages, email forms, sales pages, e-commerce, and other platforms. These calls to action guide the user to take a specific action.
Links in text
Links in a text can also be used as a call to action. This is a widely used mom database format, especially for internal links in a blog, to direct users to another article with content related to the one they're reading.
These links can also lead to other channels, such as e-books or company newsletters.
A call to action should be highly attention- grabbing, so keep these helpful tips in mind when incorporating Call to Actions into your site:
It really catches the eye with color and design.
If your website features a certain color, highlight your button colors even more —that is, make them a different color from your site's predominant color—so users won't have any doubts when clicking.