Now that you know the many benefits brainstorming can bring to the creative process and your content strategy , we'll share several exercises to get you started. Feel free to put your thinking to the test!
Brainstorming is a collaborative method that aims to quickly and spontaneously gather ideas.
The 5 Whys
In this sequence, the goal is to delve as deeply into a central idea as possible. It's ideal to start with a problematic outcome as a trigger.
Example: "We didn't meet our sales goal." There you ask: Why? bc data philippines Once you answer, ask again until you get to the reasons for the problem, but don't exceed 5 reasons. There are cases where you'll need more, but that's not common.
After analyzing the 5 Whys, review the findings and develop an action plan based on them.
This approach works very well when done in a large group with the help of a facilitator. Before beginning, it's important that all participants agree on the problem they will solve.
Mind maps
This is one of the most popular brainstorming techniques because it incorporates a visual component. Drawing images of the relationships between ideas promotes the development of more creative thinking. You can also use concept maps .
By roles
Role brainstorming is effective as a group discussion. Ask your team members to imagine themselves in the role of someone who relates to the objective. If you want to get ideas for your content, for example, you can put yourself in the role of your buyer persona .