Today, consumers have become much more demanding. They also want to express opinions and share experiences related to the products and services they use.
These active users who generate activity and content vnpay database on social media are known as prosumers. And, clearly, they play a key role in a company's reputation.
Learn in the following article what a prosumer is and how they can add value to your company's marketing strategies.
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The term "prosumer" was coined by writer and sociologist Alvin Tofller. It comes from the union of two concepts: producer and consumer.
A prosumer is a demanding consumer who not only wants to receive information and advertising from brands but also wants to express their opinions, interests, and experiences.
With the rise of social media, prosumers have become increasingly important to brands.