Can you imagine a consumer who wants to buy everything he sees and doesn't care how much it costs? Can you imagine that this consumer has the ability to influence the purchase decision of what he wants? This is not a dream, no! They are children and they can be your children, nephews or grandchildren.
Children are targets for certain brands, as they have, as has been said, a great deal of influence over family purchases. Thus, a study in Canada by YTV's Tween Report revealed that, if children aged 9 to 14 spent 1.9 billion dollars a year, they influenced purchases worth 20 billion dollars for their families. If a child repeats more globe numbers start than 30 times a day for a period of time such as a week, there is a high percentage that you decide to buy from them. Therefore, it is important that, if you are targeting this field, you carry out good children's marketing in order to succeed.
If you keep scrolling, in this article we will tell you what children's marketing is and what are the strategies to succeed in this sector.
What is Children's Marketing?
Kids Marketing is nothing more than the set of strategies and ideas used by market experts in order to persuade the target audience.
Children's marketing is supported by the wide range of children's programs in the media such as television, radio or, ultimately, alternative media. For many companies, this type of marketing is the source of life within the market because it focuses on children who, with their power of persuasion, encourage parents to make certain products that, over time, are manufactured in greater quantities. Among some of the most relevant examples of the Children's Marketing industry, we can highlight Nickelodeon with children's programs such as SpongeBob. We can also highlight Barbie, Lego, etc.
Valuable marketing strategies to target children
There are a number of strategies that can facilitate the success of certain companies in the children's marketing market . Here are five of them. Take note!
1. Multichannel strategy
One of the keys to success in generating attachment in children is to market products through various channels. The Internet and television are some of the channels that children regularly consume, whether it is watching their favorite cartoons on TV or on platforms such as YouTube. So take advantage of this opportunity.
2. Child influencers
There's nothing better than seeing someone of your age or generation doing something that catches your attention. There are already big stars on platforms like TikTok, Instagram or YouTube. You can use these types of strategies and you can generate a huge attachment among children, since they will blindly follow the behavior patterns set by their idols.
3. Content marketing
An important point in any type of marketing. The quality of the content, both from a commercial, ethical and educational point of view, can win you many followers of any age. In this respect, you will have the little ones on your side, but also their parents, who will be happy to allow their children to entertain themselves with quality content.