What is an interactive calculator, its types, advantages, and best practices

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Achieving this goal, however, is an increasingly challenging mission, due to the enormous volume of information on the Internet and how easy it is for the audience to access it.

Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. And one of these options is to create an interactive calculator.

This means putting aside the production of static content and investing in interactive content, which provides a much more complete experience for the consumer.

To accomplish this, you can choose from many formats such as austria cell phone number list quizzes, infographics, whitepapers, maps, and, our focus in today’s post, calculators.

Throughout the text, we’ll delve deeper into the current relevance of interactive marketing and introduce the interactive calculator.

We will discuss the following topics in this text:

What is an interactive calculator?
Why does your company need to produce interactive content?
What are the advantages of producing an interactive calculator?
What are the main types of interactive calculators?
What are the best practical examples of interactive calculators?
Wrap Up
What is an interactive calculator?
An interactive calculator is an interactive tool that can be applied throughout a consumer’s journey and direct them towards the bottom of the sales funnel.

The tool makes calculations based on data provided by the consumer, generating a fully customized experience.

In this way, the interactive calculator generates enormous value for the lead, who can get answers to their specific problems.

This fact alone makes the public look at the brand as an expert in the subject, which motivates them to know more about the solutions offered and become a business client.

To be effective, it is essential that the interactive calculator dialogue appropriately with the audience, exploring their pain and presenting valuable information.

So, imagine that your customer is in doubt about whether or not they should hire your service. In this case, a calculator showing potential ROI can be an essential convincing factor, right?

Here, it’s worth mentioning that this kind of content should have a light and responsive design, since any indication of complexity can scare the consumer away.

Therefore, the process must be conducted strategically, using the most appropriate tools for creating interactive content.

If used well, the interactive calculator can catalyze the results of your strategy, as we’ll show in the next topic.

INTERACTIVE CONTENT GUIDE
Why does your company need to produce interactive content?
The big challenge of a digital marketing strategy is to nurture the consumer with the right content to keep them moving forward in the sales funnel.

If you perform this task with excellence, you will not only attract leads but also qualify them, which is essential for a healthy conversion rate.

Throughout this process, working with interactive content is critical to generating a genuinely engaging experience.

The element of interactivity will motivate the lead to consume the material, which, in addition to boosting engagement, will give you valuable insights into the consumer.

Think, for example, of the benefits of using an interactive quiz. For the visitor, this is a much more attractive resource than mere questionnaires, as quizzes provide a fun experience and “reward” them with results.