Anyone who has looked at a printer but doesn't buy it could be shown a remarketing ad showing the printer with a discount. Then they might become a customer after all. There are many possibilities in remarketing, but I think you get the idea. So what is retargeting? Retargeting is not about advertising too specifically, but rather about reaching as many people as possible who have already been to your website. So it's not about marketing and selling specific products, but simply about capturing all the users who already know you and your website.
The technology is based on the same principles as remarketing, i.e. cookies bosnia and herzegovina phone number and tracking pixels that track the respective person. The user then sees advertising on another website that redirects them to your website via retargeting. A very simple system. Difference between remarketing and retargeting The differences are simple but quite clear. Remarketing is usually about directing a user to a specific product or website. To do this, so-called remarketing lists are created that summarize different interests and user groups. Remarketing therefore clearly serves the purpose of knowing exactly what user behavior looked like in order to be able to say very precisely what the visitor is interested in.
This makes it easy to create different ads for different user groups in remarketing. Visitors who have viewed a subpage about pizza, for example, receive a pizza banner. This allows for extremely precise advertising. Retargeting, on the other hand, is much simpler. It's not so much about targeted advertising as it is about tracking all visitors who have ever shown an interest in your website. The difference between remarketing and retargeting lies in the sophistication of the methods.