Or in their demands. Remarketing aims to identify user interests and advertise them in a targeted manner. Retargeting, on the other hand, only aims to identify users, so it is far less complex. The matter of data protection (GDPR) When the GDPR came along, the fun was over. Without consent, there was no more tracking. In addition, some browsers introduced functions to prevent so-called 3rd party cookies . Basically, the world of marketers became a little more difficult because data protection suddenly played a role. Before, it was often not an issue at all.
It was and is unclear to what extent remarketing or retargeting bosnia and herzegovina phone code arises from the "legitimate interest of the website operator", which according to the GDPR allows such exceptions. However, the GDPR also includes an interest in protecting the website's own users, which in turn would speak against the use of remarketing and retargeting. Since the GDPR came into force , cookie banners that obtain consent in advance have become standard . Trick 17 is currently to color-code consent for all cookies and methods, while the technically necessary measures are simply fobbed off with a text link.
An unprofessional approach, but for many it is probably the safest method of continuing to obtain all consent from users. Ultimately, it is not yet entirely clear how and where remarketing and retargeting are permitted. Nothing seems to be possible without the user's consent at the moment. You can find out more about the GDPR here . There you will find out what and how you should use it for your website. In principle, the services that offer remarketing and retargeting are also problematic because they mostly come from the USA.