RD Station or HubSpot: which is the best marketing automation tool for your company?

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According to data from HubSpot , a company that adopts marketing automation can increase its chances of having a more efficient Inbound Marketing strategy by 46%. For this to happen, it is necessary to have a good tool.

But what is the best marketing automation platform? How do you choose the one that best suits your business profile? RD Station Marketing or HubSpot Marketing Hub are usually the most popular alternatives for companies that invest in this strategy.

A global leader in marketing automation, HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. The North American platform was developed to help businesses take advantage of the opportunities offered by the Inbound Marketing methodology . It currently has different tools that complement each other for complete management of marketing, content, sales and after-sales.

RD Station Marketing, on the other hand, stands out as the kuwait telegram data main automation tool in Brazil and South America. The software was the first launched by RD Station, a Brazilian company founded in 2011 by Eric Santos, Guilherme Lopes, Bruno Ghisi, Pedro Bachiega and André Siqueira. Today, it also offers platforms for sales and after-sales.

Comparison between RD Station and HubSpot: learn about the features of each tool
Both platforms have different versions with more or less features, depending on the plan chosen. Here we will cover the comparison between the two in a more general way. In any case, if you need help defining the best tool for your strategies, schedule a free diagnosis with our team of experts in automation and Inbound Marketing tools.

SEO
Marketing Hub offers a full suite of SEO tools , from on-page optimization to detailed reporting. It also integrates keyword research directly into the content editor, making the optimized creation process easier.

RD Station Marketing provides suggestions for optimization and keyword analysis.

Landing Pages
In both RD Station and HubSpot Marketing Hub, you can build landing pages, including customizing them for desktop and mobile versions. In addition, both tools allow you to create A/B tests.

An important difference in the HubSpot tool is that the resources are more varied, offering different types of modules, sections and layout during the creation stage.

Read also: How we achieved a conversion rate of over 90% on a landing page

Email marketing
Both platforms offer features for creating A/B tests, as well as sending them to segmented contacts according to the objectives of each campaign. You can check the performance of the emails sent by analyzing the open rate, click rate, and other metrics.

An interesting HubSpot feature for email marketing campaigns or flows is the chance to see the time spent by contacts who read the email, those who just skimmed it, or those who just viewed the message.

Social media
Scheduling posts, monitoring interactions and other metrics relevant to social media work are available in both automation tools.

HubSpot's, however, has more elaborate analyses and reports. You can select posts and compare their results, as well as check graphs related to audience, clicks, shares, impressions, among others.