Develop an online marketing strategy , look for opportunities to sell products and promote your brand and company, as well as look for opportunities to sell products and services and reach current customers more effectively. It must be taken into account that, when entering the digital world, it is absolutely necessary to design an online marketing strategy.
Nowadays, getting started in online marketing is an increasingly necessary task for many companies and brands regardless of their size.
Without a doubt, it seems simple, but carrying out an georgia business email list online marketing plan is a truly broad topic, since it would take us from doing the previous analysis to the actions that we would have to execute to achieve
1. Analysis of the current situation
To analyse our competition we need relevant information such as: Who are our main competitors? What marketing strategies do they use? What channels do they use? Who are their customers? Are they present on social networks?
Internally we have to be clear about our target audience, the products and/or services we are going to offer, the resources we have available, the human team we have. In addition, we need to have detailed information about our target audience
: age, geographic location, consumption habits, their preferences and needs… Once we have the analysis polished, we will do a SWOT analysis of our company with the aim of identifying our weaknesses and strengths, as well as the threats and opportunities external to our business. Based on this analysis we can move on to the next phase: defining objectives.
2. Establishing the objectives
Once we have analysed our company's situation, we need to define who our target audience will be and what keywords we are going to use to position ourselves .
We must first define our business objectives. As a general rule, all companies define their objectives in three ways:
Sales objective: to increase our company's sales.
Customer objective: increase the number of customers and retain existing ones.
Branding objective: improve the brand image of our company.
For a content marketing strategy to be effective and correctly optimized, it must have a prior analysis of the keywords that we are going to use.
We need to position ourselves based on these keywords to generate traffic to our website and always monitor our main competitors to see if we can compete with them in the use of the same keywords.
3. Strategy Formulation
The third phase in the creation of our strategic plan is perhaps the most important and our success will largely depend on it: defining the strategies.
The strategies of our online marketing plan must be based on:
Social Media.
SEO (Search Engine Optimization) positioning.
SEM (Search Engine Marketing) positioning.
Email Marketing.
Content marketing.
Inbound Marketing is an online marketing process whose primary objective is to capture quality leads for our business in order to convert them into customers .
These strategies, together, generate traffic to our website (web design and programming are fundamental aspects within our overall strategy), so once users reach it, we must be able to offer them exactly what they are hoping to find through our content marketing strategy .
4. Design and implementation of actions
Once the objectives and online strategies have been defined, it is time to plan the work through a short, medium and long term calendar with the actions that we are going to use to develop the strategies based on the objectives set and the available resources.
In this section we also have to define the KPIs , as well as the promotion and communication channels: social networks, Google Adwords, content marketing tools, landing page design, email marketing software, newsletters…