Content is king when it comes to web positioning. To create a virtual community around your brand, it is important to offer them quality information so that your audience becomes loyal and takes charge of spreading what you share in an organic and natural way.
However, it is important to consider that becoming a good content curator is a true art. It is important to locate quality sources that offer articles frequently. How can you get content to general managers email list publish on social networks without dying in the attempt?
Discover trending topics: It is pertinent to use tools such as BuzzSumo or Google Trends to find out what people are talking about on the Internet. It is also important to keep a close eye on what people are talking about on different social networks.
Use RSS readers: These are ideal tools for filtering and tracking interesting content that your target audience might like. Some of the most recommended are Feedly, Digg and Flipboard.
Use content aggregators: this allows you to find quality articles and relevant news thanks to user voting. Among the most notable are Mktfan, MarketerTop and Bitacoras.com.
Create alerts: Google Alert is a very useful tool that allows the search engine to send you notifications when there is relevant information on a specific topic. When Google returns results, you will receive an alert.
Turn to social media: Social media has become one of the main sources of content. Each has a specific role and a way to find relevant information:
Twitter: search with hashtags or share content from the profiles you follow.
Linkedin: find groups about your professional sector.
Facebook: find groups and FanPages.
Google+: communities on different topics of interest.
Instagram: images, infographics, photos, etc.
Become a source of information: why not generate your own content and distribute it via RSS? Having a corporate blog is important both to provide a professional image and to satisfy your clients with quality information that interests them. In addition, Google loves dynamic pages with constant and original updates.