Influencers or Digital Creators?

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While in the past they were known as influencers, testimonials or ambassadors, today they prefer to be identified as “digital creators”. These digital creative professionals do not simply share content; they combine copywriting, photography, video-making and PR skills to create authentic and engaging content. Contrary to what some might think, their role is not easy and requires full-time dedication and commitment.

Adobe’s “Future of Creativity” research russia cell phone number list highlighted the explosion of the so-called “creator economy,” with more than 165 million new creators joining the global market in the last two years, bringing the total to 303 million digital creators worldwide.

This growth has had a profound impact on culture, the future of work, and the way companies advertise.

At the same time, collaboration between companies and influencers has become common practice, thanks to the ability of the Internet to transform anyone with a large following into a potential testimonial.

These partnerships offer businesses an effective and cost-effective way to promote their products, leveraging the influence and credibility of these digital creators to authentically reach and engage their audiences.

In the world of Influencer Marketing, there are different categories of influencers, each with its own characteristics and potential. Here is an overview of the main types of influencers.