Adapt your content to the LinkedIn platform

[samiaseo222]

It’s still important to remember that LinkedIn is not a social network like Instagram or Facebook. It’s a social network, but it doesn’t serve the same purpose as other networks. This means that LinkedIn is used by a slightly different segment of your audience. This audience expects to see slightly different content, tailored specifically to the LinkedIn platform.

So don't make the mistake of copying and pasting your japan phone number data content from one social network to another. What works elsewhere may not work here. Instead, create original content that's specifically for LinkedIn . Be especially careful if that's your main channel that you're going to focus on with your blog.

Find out what your audience likes to see in their LinkedIn feeds. Then experiment with your posts until you find what really works for your brand. And finally, don’t forget to use hashtags on your LinkedIn account . Remember, most of your posts can contain hashtags. Plus, they’re useful for reaching a really wide audience outside of your network.

5. Set a publishing schedule
A well-managed content strategy must include a content publishing plan, including a reliable content calendar. If you don’t have a calendar in place, it can easily happen – and it will! You’ll get lost in the daily grind of writing posts and quickly forget what went out and when. This makes you more likely to miss important posts at the right time or publish messages that you already have out there.

Do you already have a content calendar for your blog? Great! You can start using it for your LinkedIn posts as well. The tools usually have a card feature or a way to color code posts by type. So you can easily keep track of all your published posts for all your content channels. There are some very sophisticated calendars from Airtable or MeetEdgar. If you’re on a budget, Google Sheets will work well.