Conversions are an extremely important element that applies to all types of advertising campaigns, including Performance Max. Our goal is to set up conversion tracking as effectively as possible. Google's algorithms are already at a fairly advanced level, so the more data we provide to Google Ads, the better our advertising campaigns will be able to learn and produce results.
For online stores, it is important to track transactions bahamas telegram data by default. This is an obvious step, but it is also necessary to set the transaction value so that we can analyze the return on investment from each advertising campaign separately. I recommend using Google Tag for conversion tracking (Google Ads tag), as it collects more data and processes it in an optimized way. You can also use Google Tag and Google Ads tags simultaneously, as well as use transactions with GA4, but you must have a Google Ads tag.
Don't forget about remarketing, which is a key element. We need to catch up with the audience that visits our site but hasn't made a purchase yet. Therefore, remarketing is mandatory with all conversion tracking settings.
In my experience, the minimum set of
eady understands all barcodes very well, and it can significantly improve the performance of your ads.
Google Ads conversions for every online store should include:
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